Leexi helps your SDRs improve

SDRs have a unique opportunity to help account executives close deals. While traditional outreach methods may work for some companies, there are both hard and soft skills—acquired during onboarding with Leexi solutions—that SDRs can apply to help your inside sales team achieve even greater success.

How to Become a Great SDR with Leexi?

As any SDR will tell you, the first few months on the job can feel like being thrown to the wolves. This initial period can be particularly discouraging, leading many new SDRs to wonder if they'll ever succeed in their role.

During this challenging and stressful learning phase, SDRs can rely on Leexi for support. Leexi offers faster and more effective onboarding by allowing reps to listen back to and analyze their own calls, as well as those of top-performing colleagues.

Help your SDRs with Leexi

What Does an SDR Do?

SDRs (Sales Development Reps) are measured by their ability to move prospects through the sales pipeline. They focus on developing quality leads rather than closing deals. On the other hand, SDRs are also evaluated on their ability to close deals that meet or exceed their quota for a given period. While these two roles are different, they depend on each other to achieve both individual and business goals.

From start to finish, the inside sales team structure works as follows: the marketing team sends lead information to SDRs. SDRs are responsible for qualifying and nurturing leads until they're ready to buy. Sales reps then take over to position the right products at the right time and close the deal.

What Skills Make a Great SDR?

This simple workflow is the foundation of most sales operations, but that doesn't mean the SDR role is a walk in the park. You'll need a specific skill set to become an effective SDR. Leexi helps you develop these skills.

Video Prospecting

Video prospecting has been around for a while but remains very popular. It's a targeted approach, typically two minutes long, delivered as a video. An SDR doesn't need to be a tech expert to create effective videos. They should feel comfortable on camera and eager to meet the prospect in a follow-up conversation. Practice making short, engaging clips where you introduce yourself and offer value with a quick tip. Then, ask to be called back.

Listening and Adapting

How can SDRs add value to an increasingly automated sales process, especially in the prospecting phase? Active listening is the answer. An SDR and a prospect need to have an authentic, helpful interaction. It shouldn't feel robotic or forced.

No matter what your company sells, you need to be aware of phrases that may indicate a prospect is a good fit. Active listening is key and focuses on gathering valuable information to help prospects move forward in the process.

Follow-Up

SDRs prefer to speak with prospects by phone. However, sometimes a voicemail is the better option. An SDR must be able to leave a quality voicemail. This is a crucial skill that takes practice. Don't just log activities in your CRM—commit to making quality touchpoints in every activity you do to move prospects through the pipeline.

Resilience

SDRs have a tough job, no doubt. They're not like sales reps whose main goal is to close deals. They spend most of their time sending emails and making calls, which can be exhausting.

Staying positive, in addition to the hard skills we've discussed, is a soft skill that can't be taught from a book. Resilience takes practice. If you feel discouraged or drained, it will come across on the phone. Your prospect will sense your lack of energy.

Bad calls happen to everyone, but we must learn from them. It's normal to feel frustrated if a prospect is rude or you make a mistake. Just don't let those feelings stop you from calling the next prospect.

Coaching

Coaching ability is one of the most important skills Leexi helps you develop. While self-confidence is important, an SDR's ability to receive and implement honest feedback can be hindered by ego.

The best SDRs seek guidance from high-performing peers and honest feedback from their managers. While real-time feedback is ideal, you can also keep a list of all the questions and challenges you've faced during the week and share them with your manager in a scheduled meeting.