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The 9 best sales training techniques

  • Mastering the art of sales
  • How to train your salespeople effectively: best practices to follow
Train your workers
Sales training as a growth engine: how to boost your revenue with your salespeople

The art of sales

Selling is an art, and like any art, you can learn and master it through sales training techniques. Whether you are a new or experienced salesperson, sales training can help you hone your skills and improve your sales results.


Sales training methods are designed to help salespeople better understand customer needs, communicate effectively with customers, handle objections and negotiate persuasively. It also helps salespeople manage their time and sales cycle more effectively.

As we know, selling is an art that requires effective techniques to excel, here are some of the best techniques to sell successfully!

The 9 best sales training techniques

1. Use success stories to train and motivate

Using success stories for training and motivation is a very effective sales training technique. This is because these stories allow learners to see how sales techniques and skills are put into practice in real, concrete situations. Giving your workers these examples can give them an idea of what a great salesperson looks like and give them concrete examples to follow.

By using success stories, instructors can also inspire and motivate learners by showing them what is possible. This is especially helpful for new salespeople who may be hesitant because they don't know the most effective sales skills and techniques.

By showing how other salespeople have been successful, trainers help their employees understand that selling is a skill that can be learned and mastered with time and practice.

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2. Role playing

Role-playing is a highly effective sales training technique that allows learners to practice their sales skills in a simulated, safe environment. Role-playing helps salespeople develop important skills such as effective communication, persuasion, problem solving and objection handling.

How to put role-play into practice? During the role-play process, trainees are often divided into two groups: sales representatives and customers. A salesperson's job is to sell a product or service to a customer, but the customer's job is to ask tough questions and raise objections to test the salesperson's selling skills.

Immersion allows learners to practice the sales skills they are learning in a simulated environment without the risks and negative consequences of interacting with real customers. Instructors can also provide constructive feedback and advice to help students improve their sales skills.

3. Constructive feedback

Constructive feedback is a very effective sales training technique. Here's why:

  • Continuous improvement: constructive feedback helps salespeople understand their strengths and weaknesses. This will help identify areas for improvement and create an action plan to get there.

  • Builds trust: Salespeople who receive constructive feedback feel recognized and encouraged. As a result, they become more confident in themselves and their selling power.

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  • Awareness: constructive feedback helps salespeople realize the mistakes they have unintentionally made. Salespeople can learn from their mistakes and avoid repeating them in the future.

  • Customized training: Constructive feedback allows you to tailor training to the unique needs of each sales rep. This allows you to maximize the effectiveness of the training and get results faster.

  • Motivation: Constructive feedback is a way to motivate salespeople to attend training. They feel valued and consider their work important.

Therefore, constructive feedback is a very effective sales training technique because it allows salespeople to continually improve their skills, gain confidence, identify mistakes and make training adjustments based on their individual needs.

Achieve constructive feedback

4. Sales coaching

Sales coaching is a sales training method that provides regular one-on-one support to salespeople to help them improve their sales skills. Here are some reasons why sales coaching is considered one of the best sales training techniques:

  • Adapt to individual needs: sales coaching adapts to the individual needs of the salesperson. Coaches analyze each salesperson's strengths and weaknesses and create customized training plans to help each salesperson improve their sales skills.

  • Learn by doing: sales coaching is based on learning by doing, not theory. Salespeople are more confident and effective because they can immediately apply the skills they learn in interactions with customers.

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  • Continuous Improvement: Sales coaching is an ongoing process that allows salespeople to continuously improve their sales skills. Coaches provide regular coaching and feedback on the sales representative's performance, allowing them to focus on areas that need improvement.

  • Improved retention: Salespeople trained in sales tend to retain more information and apply it more effectively than those with traditional training. Sales coaching is more interactive and personalized, allowing salespeople to better understand and retain information.

  • Impact on performance: Companies that have implemented sales coaching have seen significant improvements in the performance of their salespeople. Salespeople who receive sales coaching can become more confident, efficient and productive.

In summary, sales coaching is considered one of the best sales training techniques because it provides a personalized, hands-on, ongoing training program aimed at improving salesperson performance.

Improve your sales coaching

5. Include thought leaders in the training process

Engaging key influencers during sales training is a very effective technique for improving your training. This technique is considered one of the best for the following reasons:

  • Authority and credibility: thought leaders are recognized experts in their field and have a high degree of credibility and authority over salespeople. Attending a training session will add credibility to your training and help your salespeople better understand the importance of selling.

  • Real-world experience: thought leaders often have real-world sales experience and can share tips and real-world examples with salespeople. This helps salespeople better understand the challenges and opportunities of selling in the real world.

  • New perspectives: thought leaders can bring new perspectives and innovative ideas to the training and present a different approach than what is taught in standard training. Help salespeople step out of their comfort zone and develop new skills.


  • Networking: thought leaders can also help connect with salespeople's networks of experts. This helps salespeople expand their network and find new business opportunities.

  • Inspire: thought leaders can inspire and give purpose to salespeople by demonstrating the path to sales and success. This keeps salespeople motivated and improves their performance.

Overall, involving thought leaders in the sales training process is extremely valuable in improving sales training by providing greater authority and reliability, hands-on experience, new perspectives, networking and inspiration.

6. Review sales calls

Reviewing sales calls in the training process is a very effective sales training technique because it provides direct, accurate, real-time feedback on a salesperson's performance. This technique is very efficient for the following reasons:

  • Practical and realistic: Conversation review is a very practical and realistic training method, as it focuses on real situations that salespeople encounter in their daily work. Salespeople can get direct feedback on how they communicate with customers, which helps them make quick improvements.

  • Customization: Sales call assessments can be tailored to the unique needs of salespeople. Coaches can focus on the specific skills that salespeople need to improve, resulting in more personalized and effective training.

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  • Real-time feedback: Salespeople receive real-time performance feedback as they review sales calls. This allows them to instantly identify their strengths and weaknesses and focus on areas for improvement.

  • Learning by doing: Salespeople can immediately apply the skills they have learned to serve customers, increasing their confidence and effectiveness.

  • Continuous improvement: Sales pitch review is an ongoing process that helps salespeople continuously improve their sales skills. Coaches provide regular coaching and feedback on salespeople's performance, allowing them to focus on areas that need improvement.

Review calls efficiently

7. Constructive criticism

Constructive criticism is certainly an effective training method for improving an individual's sales skills. By providing candid and constructive feedback on sales performance, learners can identify areas for improvement and receive guidance on how to do so.

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This will help build confidence and increase motivation to learn. However, it is important to note that constructive criticism must be taken with care and tact. Critical feedback should be provided in a professional, non-personal manner so as not to offend or discourage learners. It is also important that ratings are accurate and based on solid data such as observations and sales performance.

It is important to remember that the training methods used to teach sales skills should not consist solely of constructive criticism. Other methods such as modeling, sales simulations, and hands-on training can also help learners develop their sales skills.

Although constructive criticism can be an effective training method for improving an individual's sales skills, it should be used with caution and is not the only way to teach sales skills.

8. Time management

Time management is essential in any training process, including sales training. Here are some reasons why time management is one of the best sales training techniques.


  • Maximize efficiency: time management helps salespeople make the most of their time by focusing on the tasks that matter most and generate the most profit. Salespeople learn to organize their schedules so that they have enough time for each important sales activity.

  • Prioritizing tasks: salespeople learn to prioritize tasks based on importance and urgency so they can focus on the activities that have the most impact on sales performance. Prioritizing tasks also helps salespeople avoid wasting time on unimportant or low priority activities.

  • Increased motivation: time management helps salespeople better understand their priorities and focus on the activities that bring them the most satisfaction and success. By maximizing time and meeting sales goals, salespeople will be more motivated to work.

  • Improve performance: by using time management techniques, salespeople can improve their sales performance by focusing on the activities that produce the best results. It can also improve your ability to deal with obstacles and challenges. It allows us to be better prepared and perform better in difficult sales situations.

Time management is one of the best sales training techniques because it helps salespeople make the most of their time, prioritize tasks, motivate them, and improve overall body performance.

9. Have some fun!

Having fun during the training process is a great technique for improving learning and retention, even in sales training. That's why having fun is one of the best sales training techniques.

  • Reduce stress: Stress can be a major barrier to learning and retaining knowledge. By creating a fun and relaxing environment, learners are more likely to feel comfortable and accept the information presented.

  • Encourage participation: fun activities help increase learner engagement and maintain interest in the training process. Learners may also be more motivated to participate and actively engage in the learning process.


  • Encourage creativity: fun activities encourage learners to be more creative in their approach to sales. You tend to explore new ideas and find creative ways to solve sales problems.

  • Facilitate recall: learners tend to remember the information presented better when they are having fun during the training. Fun, interactive activities help recall key concepts in long-term memory.

Overall, if you incorporate fun learning into your training method, your salespeople will communicate confidently and effectively with customers.

In short...

... Sales training is an important step for any company looking to improve its sales performance. There are many training methods available, depending on the company's goals and the salesperson's skills.

Companies should invest in long-term training programs to ensure a sustainable return on investment. It is important for companies to regularly evaluate the effectiveness of their sales training programs to identify opportunities for improvement and to ensure that their salespeople are consistently meeting the needs and expectations of their customers.

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