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The best reasons to opt for a sales school

  • Discover the advantages of a sales school
  • Explore a non-exhaustive list of sales schools
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As sales schools are becoming plentiful, it is all about finding a school that fits you.

Good sales training can lead to increased activity levels, sales volumes. Other benefits of training include better sales force retention (recruiting is expensive), better employee motivation and commitment, and greater receptivity to change. Therefore, it is essential to choose your sales school properly in order to train well.

The advantages of a sales school:

Sales training involves the development of personal skills and techniques related to creating and exploring new sales opportunities, as well as closing deals. Therefore, training includes the entire sales cycle.

The best sales training tips

Each year, TrainingIndustry evaluates the global market for training providers and identifies the top 20 sales training companies.

Sales training programs often include topics related to customer relationship management, better understanding customer needs, improving communication with customers, providing effective feedback to customers, and improving interactions with customers.

The learning objectives of effective sales training programs are generally to improve the relationship between sales professionals and their customers, and also to improve the sales performance and closing rates of sales professionals.

Students in sales training programs are mainly sales professionals, sales managers, channel sales professionals, product sales professionals and sales force automation professionals.

Sales Training Program Areas

Sales Methodology training includes basic communication skills and techniques for sales professionals. The most commonly taught sales methodologies are Spin Selling and Solution Selling.

Sales management training includes the skills necessary to manage a sales force.
Product sales training involves knowledge of the products and/or services the sales professional is selling. A common approach to product sales training is to teach how to communicate product features and benefits to the customer.

Sales force automation involves teaching the sales professional how to use online tools to track and report on the progress of sales activities. Practical application is essential, so most schools offer sales games to deal with real-life situations in a playful way.

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The state of the sales training market

Outlook on sales training

  • How to Create an Effective Sales School: the Sales Professional's Perspective
  • Online Sales Teams: how Training and Coaching Can Help?

Despite the huge market demand for well-trained sales professionals and the evidence that early sales training works, students emerge from most post-secondary programs without the tactical and analytical skills needed to sell effectively. The scarcity of qualified sales talent is affecting high-potential companies. Particularly in Canada, where many companies are forced to recruit and hire talent from the U.S. to fill their talent gap - as the Lazaridis Institute points out.

To durably close this gap and develop the national sales talent that will help high-growth companies, sales-related programs must target current executives and managers, as well as the next generation of students and entrepreneurs.

Sales is one of the most common types of employment for students graduating with a business degree, with as many as 88% of marketing graduates taking a job in sales upon graduation from some business programs, and an average of 60% for all other business graduates. More than 50% of all U.S. college graduates will work in sales at some point in their career. However, fewer than 150 of the 4,000 U.S. colleges offer sales courses.

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