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The 19 best sales prospecting tools for generating leads

  • How to choose the right business development tools for your company
  • How to optimize your sales prospecting strategy with automated tools
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Whether you are a salesperson or a marketer: we have the perfect prospecting tool for you!

Looking for the best lead generation tools to grow your business?

Lead generation is not just about getting people to visit your website. It's also about collecting their information in order to drive loyal transactions.

And like any hard work, lead generation requires the right tools, even for marketers. That's why, in this article, we'll share our top picks for tools that will help you master all aspects of lead generation.

The 19 best sales prospecting tools

1. LinkedIn Sales Navigator

Linkedin sales navigator

LinkedIn Sales Navigator is a lead generation tool developed by LinkedIn that allows you to find potential customers on the LinkedIn platform.

User review: 3.9/5 on Google Play



Kaspr is the email marketing platform for customer engagement. Kaspr validates lead data in real time to ensure it is current and accurate. In addition, the tool provides you with predefined templates or the ability to create custom emails.

3. Datagma


Datagma is a Google Chrome extension that coexists with your main browser window in LinkedIn, email, CRM, and corporate websites to provide you with in-depth research on companies and contacts, while providing you with their email addresses and phone numbers in one click.

4. Dropcontact


Dropcontact is a contact management platform that allows users to quickly import contact lists. Dropcontact easily integrates with other marketing tools to get the most out of your data. Customer review: 4.6/5 on Capterra

5. Lusha


Lusha is a lead management tool designed for businesses of all sizes. Perfect for small to medium sized B2B companies, easy to use and very effective. This tool is ideal for building and maintaining databases and increasing conversions with various features such as automatic data entry into CRM and data enrichment forms.

User review: 4.1/5 on GetApp

6. Hunter


Hunter, formerly Email Hunter, is a website and Google Chrome extension that lets you search for email addresses on any domain. It also provides a score indicating the probability of being an active address.

Users' opinion: 4.6/5 on Get App

7. Bouncer


Bouncer is a prospecting tool that helps businesses find and engage potential customers. Bouncer is designed to ensure that the data you obtain about your prospects, including emails, is safe. It will eliminate undeliverable, risky or unknown email addresses from your databases.

8. Emailable


Emailable is a prospecting tool that uses advanced algorithms to identify the right contact information for your potential customers so you can reach them effortlessly. By analyzing data from various sources, Emailable can help you quickly identify your prospects' contact information and ensure that your messages land in their inboxes.

L'avis des clients : 4.7/5 sur Get App

9. Waalaxy


Prospecting made easy with Waalaxy: the prospecting tool that has been transformed to become even more powerful. In the form of a Google Chrome extension, Waalaxy is no longer limited to prospecting on LinkedIn but now to other channels, including email and Twitter.

Users' opinion: 4.8/5 on g2

10. Lemlist


Lemlist is the ultimate answer to all your questions related to automatic emails. This platform helps you create automatic and personalized emails in no time.

11. Overloop


Overloop aims to bring together everything you need to execute your outbound strategy in one online application. In addition to being a powerful email search and verification tool, Overloop also features integration with leading CRMs.

12. PhantomBuster


Phantombuster is a scrapping platform that allows users to extract data at scale. Phantombuster is a powerful tool to help businesses achieve their online goals.

Users' opinion: 4.6/5 on Capterra

13. Zapier


Zapier allows users to connect applications to create automated workflows. The platform is used by companies of all sizes to improve productivity and efficiency by simplifying workflow and eliminating tedious manual work. Integrated with more than 3,000 applications, Zapier is a powerful tool to help companies work smarter and automate workflows.

14. BuiltWith


BuiltWith allows sellers to find companies that use a specific software or tool. This feature is especially useful when searching for industry competitors and the right tools.

You also have access to contact information, average technology spend and company size.

Users' opinion: 4.6/5 on Get App

15. Capterra


Depending on your industry and niche, Capterra can be your business acquisition tool.

As a software comparison platform, Capterra offers numerous digital product and company listings.

16. FindThatLead


FindThatLead is another tool that generates a list of verified email addresses based on domain.

This B2B lead generation tool allows you to automate and customize your email campaigns.

Users' opinion: 4.2/5 on Capterra

17. MailTester


MailTester provides an email verification service that can handle large volumes of emails and provide accurate results. This tool will help you check all emails before sending the campaign. Remove duplicates, avoid spam traps, check domains, track bounces, etc.

Users' opinion: 3.7/5 on Trustpilot

18. Close


Close is a platform that streamlines the salesperson's workflow.

Close also offers tools such as task reminders and the ability to contact prospects and close deals via email, SMS and phone from your desktop.

19. Tami


Tami allows users to generate leads from a database. This database can be filtered based on various criteria, such as geography, merchant size, business type, and even the bank used by the prospect.

You can also set up notifications to be notified when a contact changes positions.

Users' opinion: 4.3/5 on g2

Personalize your prospecting

What to look for in a lead generation tool?

Here are the qualities you should look for in a lead generation tool:

  • Easy to use: The important thing here is not just that the software is easy, but that everyone in your organization knows how to use it.

  • Accessibility: The best lead generation solutions are cloud-based, which means you have access to your lead generation campaigns and data via any Internet connection. This makes it easier for the entire organization to engage in lead generation.

  • Affordability: No one wants to spend money on something they're not sure will work for them. You also don't want to spend too much on a solution that doesn't give you all the tools you need.

  • Solid Support: Make sure that any problems you encounter are handled quickly and professionally. There is nothing worse than spending money on a tool and not using it because there is no support when questions arise.

  • Target your ideal audience: You need to make sure that your software allows you to reach the people you want to reach with your lead generation campaigns.

To finish...

A little history

Back in the days of cavemen hunting mammoths, saber-toothed tigers or traders exchanging beads for huge areas of the New World, it was all about offerings or bartering.

Then, businesses relied on door-to-door and being in areas of foot traffic where people would be interested in their product. This could include a location in an open-air market or a storefront.

Word of mouth was essential to building a successful business in those days, as most businesses only served their local area.


And technology was introduced

Fortunately, technological advances quickly changed the logistics of trade, allowing for a wider area in which businesses could operate.

Then, the birth of the Internet in 1983 radically changed the way business was done. It was in 1990 that the Internet took on a form similar to what we know today.

The Internet was a gold mine for marketers and advertisers. The Pay-per-Click (PPC) started in 1999-2002, which allowed companies to pay for traffic from specific searches. Websites can generate traffic and leads with SEO. Email marketing allows companies to reach the inboxes of millions of people in a very short time.

The Internet has revolutionized sales prospects, so to speak, by giving companies access to unprecedented amounts of prospect data.

In addition, the use of the Internet has created new communication channels such as social networks, instant messaging and email to reach potential customers.

The history of lead generation shows that technologies and methodologies are constantly changing. It's critical for companies to stay on top of trends and advancements to improve the cost, time and effectiveness of their lead generation efforts.

lego ordinateur

Take the time to look at your business today:

  • Do you really know your prospects?
  • Do you really know your current customers and what makes them great? What do you know about them?
  • Do you know where to find more of those ideal customers?
  • Are your marketing efforts effectively focused on generating more of them?

Regardless of the century, winning companies can generate consistent leads because they know their market and how to meet their needs.

Personalize your prospecting

In other words

Business development is a crucial step in the growth of your business. However, it can be a daunting task, especially in a highly competitive market. That's why lead generation tools can help identify, contact and evaluate leads.

In this article, we'll look at the different types of lead generation tools and how you can use them to generate quality leads and help you grow your business.

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