Overloop, effortless sales automation

Overloop CRM was founded in 2015 and is based in Namur, Belgium. Initially, Overloop was simply a Google Chrome extension designed for salespeople, allowing them to collect contact information as a prospecting tool. For example, prospect email addresses could be found directly on company websites, right from the browser.

Overloop, a multichannel outbound platform

The Overloop value proposition is extremely comprehensive. Overloop covers every area needed to generate leads, making it easy to acquire new customers.

Crush your sales quota with ultra-personalized campaigns combining cold emails and LinkedIn automation. Manage your entire sales pipeline, track your performance, and ultimately close more deals! Overloop is truly one of those promising young Belgian companies with a bright future ahead.

Run multichannel outbound campaigns, from starting conversations to closing deals, all on a single platform. Discover the 4 ways Overloop supports your business’s commercial side.

1. Build your lists

Build and enrich prospect lists from LinkedIn in just one click! Overloop’s powerful algorithm will find missing email addresses and automatically enrich your contacts. List creation, contact management, and email search have never been easier.

Use the Google Chrome extension to create contacts from any website, including LinkedIn. Add contacts directly from any LinkedIn profile or search. Sales Navigator and LinkedIn Basic are both supported.

Import contacts from a CSV or spreadsheet, or migrate from another CRM like Salesforce, HubSpot, Pipedrive, and many more. You can organize your contacts into lists, but Overloop also offers smart, dynamic segments to help.

And since your business is unique, Overloop lets you customize your automated outreach with custom fields.

2. Manage your pipeline

Manage your entire sales process, from prospecting to closing, in a single app. Overloop provides the following tools:

• Multichannel campaigns: Achieve amazing results with campaigns combining LinkedIn actions, email follow-ups, manual tasks, and more.
• Cold emailing: Connect your email account (Google or Microsoft) and send personalized emails at scale.
• LinkedIn automation: Connect your LinkedIn account and automate profile visits, connection requests, and even direct messages.
• Templates and variables: Use templates and variables to send ultra-personalized messages to all your contacts.
• Email threads: Send your emails as replies to previous emails in your campaigns.
• Email tracking: Track opens, clicks, visits, bounces, replies, and even out-of-office or auto-replies.

Boost your prospecting

3. Engage with prospects

Send personalized, multichannel outbound campaigns at scale. You'll quickly see the impact on your sales productivity. Prospect follow-up is made easy with pipelines and deals. Drag and drop your deals in visually appealing, fully customizable sales pipelines.

Workflows let you automate repetitive tasks with a simple visual interface for setup. Generate more revenue by spending less time on low-value tasks. Of course, you can always interrupt your automated workflows with manual tasks. These are powerful for moving things forward, and you can create different types of tasks as needed: action, call, email, etc.

The Overloop inbox helps you centralize all your outbound conversations in one place. It’s easy to assign conversations to someone else on your team, add notes, and share the entire contact journey with your team. Collaboration has never been so intuitive.

Finally, you can integrate Overloop with the tools you already use. Integrations let you focus on your work, not the process, by automatically syncing your data.

4. Analyze & improve

Monitor all your activities to boost your entire sales team’s performance. The reports and insights provided by Overloop handle everything:

• Campaign performance: Which campaign delivers the best results? Analyze every step of a campaign to understand and improve performance.
• Email tracking: Track opens, clicks, replies, out-of-office messages, and emails.
• LinkedIn tracking: Track responses to LinkedIn messages and check if your contact accepted your invitation.
• Bounce reports: Clearly understand your bounce rate and take direct action to improve deliverability.
• Revenue forecasting: Accurately project your revenue and make the right decisions at the right time.
• Activity reports: Track your sales team’s activity to increase performance and productivity.