Accurate B2B company and contact data with Lusha

Lusha was founded in 2016 in Tel Aviv by Assaf Eisenstein and Yoni Tserruya, both Israelis. As of this writing, Yoni leads Lusha as CEO, while Assaf serves as chairman of the company working in the field of prospecting tools.

The duo launched Lusha as a side project, initially to help HR teams find better talent for hiring. They later expanded Lusha’s capabilities to meet the needs of sales teams who had similar requirements—finding the right target—and made sales enablement their main focus.

What is Lusha?

Lusha is an intelligent tool designed specifically for businesses to manage their commercial prospects, company contacts, and B2B databases. The software offers various features and solutions, including CRM integration, team management, lead management, and database management.

With Lusha, you can eliminate manual data entry thanks to its CRM integration features. You can manage your team by controlling credit access and usage among members. Bulk enrich your contact lists in your CRM, search and leverage potential prospects on Gmail, LinkedIn, and other B2B sites.

How does it work?

Users get 5 free contacts per month to test the tool’s capabilities, and the ability to reach over 100 million prospects daily to secure leads faster and more efficiently.

Lusha offers the highest accuracy rate in the industry, providing 81% of emails and phone numbers correctly to its users. Satisfied users can choose from several pricing options based on their needs.

The app offers numerous and precise filters, allowing you to build lists of 1,000 prospects at once. Your lists will be filled with accurate, actionable data on each lead. Export your lists to your CRM with one click and automate your workflows.

The Story of Lusha

Today, Lusha mainly helps B2B sales teams improve their prospecting with high-quality data and offers overlapping features for marketing and recruitment teams.

Lusha grew to 12,000 clients and 80 employees in just four years after its founding, fully bootstrapped. The company has not yet made any acquisitions, but it was funded in November 2012 when it raised a $205 million Series B, skyrocketing its valuation to $1.5 billion and earning unicorn status.

The company prides itself on offering a fully self-service user experience focused on products.

Lusha’s market positioning, features, and pricing are optimized for small startups. Lusha provides a clean user interface that is simple and intuitive to navigate. New users don’t need much time to get used to Lusha’s interface since the product has little to no learning curve.

As is standard in the commercial intelligence field, Lusha offers a Chrome browser extension that users can install to bulk enrich prospect data from Sales Navigator, Salesforce, or other LinkedIn online portals without switching browser tabs.

Strengthen your prospecting

Lusha’s Best Features

One of Lusha’s features lets you improve email prospecting and increase your chances of getting a response by providing verified email addresses. This is a great offer as it helps you filter Lusha’s 100 million professional contacts and save time reaching the right accounts.

If you break down the database further, Lusha has a continually growing list of 60 million email addresses, 50 million direct dials, and 15 million company profiles listed on its platform.

Lusha also has an active community of contributors who provide their data to Lusha. They encourage users to share data on the platform in exchange for certain Lusha features they can use for free.

According to Yoni, the idea behind building such a community was to create the world’s largest community of sellers who can help each other validate data quality on the platform.

This is a smart move by Lusha to verify user data from multiple sources and keep information as up-to-date as possible.

Today’s B2B space is extremely dynamic: people change jobs about every three years, companies go through mergers and acquisitions, and much information can change over time.

Having a community-powered open-source data aggregation and verification process can help the company maintain long-term data consistency.