Salesforce: The Best CRM Software

Salesforce, Inc. is an American cloud-based software company providing crm services. Salesforce is a popular CRM tool for support, sales, and marketing teams worldwide. Salesforce services enable businesses to use cloud technology to better connect with partners, customers, and prospects.

The history of Salesforce

Salesforce was founded in 1999 by Marc Benioff, then sales director at Oracle, one of the world's largest software companies.

The company was built on a unique and bold premise: that software should be available to everyone, 24/7, on a global cloud computing infrastructure. Companies would no longer need to rely on expensive IT firms like SAP or Oracle (ORCL) to install standalone IT platforms within their own walls at great cost.

The future, as a visionary Benioff saw it, would be a world where companies could purchase software outside their own buildings, at lower cost and with equal or greater efficiency, with everything stored on an external cloud.

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"It's amazing to consider that no matter the size of the client we presented to or where in the world we sold, one singular idea drove all our achievements: we never sold features," Benioff said in his book, "Behind the Cloud: The Untold Story of How Salesforce Went from Idea to Billion-Dollar Company and Revolutionized an Industry." "We sold the model, and we sold customer success."

This unique idea was mocked by software industry elitists who never saw the threat Salesforce posed to the big software vendors.

Yet, Salesforce and Benioff went on to become IT industry revolutionaries, proving critics wrong by creating a single product—a customer relationship management software tool—around a single idea: building products that businesses could use in the cloud.

What is a CRM?

Customer Relationship Management (CRM) is a strategy businesses use to manage their relationships with customers and their needs. CRM helps organizations streamline processes, build customer relationships, increase sales, improve customer service, and boost profits.

Everything you need to know about Salesforce

This CRM is the global leader, bringing teams together around customers to gain actionable insights from prospect data.

What are the benefits of Salesforce?

Today’s CRMs are far more than simple spreadsheets serving as databases. They have developed into intelligent, proactive software powered by AI. Fun fact: they named their AI Einstein, as it’s tradition to name your artificial intelligence. It’s the backbone of the world’s most customer-centric organizations and helps businesses put the customer at the center of everything they do.

They describe themselves as the most complete solution on the market.

With the best marketing, sales, commerce, and service apps, all built on our trusted platform, Customer 360 goes beyond CRM to support every customer touchpoint.

Now in Customer 360, Slack serves as a platform for employees to connect with colleagues, customers, and peers anywhere. Everyone can manage daily Salesforce tasks from Slack, boosting productivity, reach, and revenue.

It’s scalable and secure

Customer 360 is powered by the Salesforce cloud, trusted by over 150,000 companies to run critical applications. Thanks to Hyperforce, the next hardware setup, it’s even more powerful. Hyperforce secures Salesforce applications in the cloud, enables expansion and innovation to meet customer needs, and provides information and innovations. The best part is all these technologies are carbon neutral.

It’s flexible and adaptable

For businesses of all sizes and industries, Customer 360 can meet their ever-changing needs. Salesforce and Slack, with an ecosystem of over 8,700 partner apps and services, can use our technology to address business needs. With over 9 million installations, you can use the app with confidence.

They love their customers

With over 11 million Trailblazers, you’re part of an amazing community where you can learn, grow, and fuel your organization’s customer success. They provide expert services, on-demand training, and everything in between to ensure customers maximize the value of Salesforce.