Mastering the Art of Cold Calling: Strategies for Successful Sales Outreach

Imagine a society in which salespeople do not pound the pavement and knock on doors in an effort to close deals. Instead, they use potent tools that they have at their disposal while working at their workstations to make effective and focused calls to potential clients.

This is the world of cold calling software, where firms now approach sales in a completely new way thanks to technology. Yet, what really is cold calling, and how can software assist sales teams in overcoming its numerous difficulties? In this article, we will examine the nuances of this contentious sales technique, as well as how the most recent technologies can provide salespeople the advantages they need to be successful.

What exactly is cold calling?

Cold calling is a direct marketing approach that consists in contacting people who are not very receptive to a proposed offer. It consists in calling recipients perceived as cold prospects. Cold calling is a direct marketing technique that allows you to contact people who are not receptive to the proposed offer.

The term "cold calling" is mainly used for B2B campaigns that can be carried out without contacting the prospect first. In fact, the latter act does not show that he cares. He hasn't watched the webinar or downloaded the white paper. Remember, cold calling is a complex marketing process that requires resilience, talent, and expertise. Make warm calls or call qualified prospects. Similar to this phone technique, marketers often use the term cold emailing.

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What are the 9 best sales cold calling software for 2023?

1. Aircall

Aircall is a cloud telephony platform that allows businesses to manage calls centrally and efficiently. Aircall allows sales and customer service teams to make and receive phone calls from any computer, cell phone or tablet anywhere in the world. The platform offers many advanced features such as call waiting, call transfer, call recording and integration with other communication tools such as Slack, Hubspot and Salesforce. Aircall is designed to help businesses improve their productivity and communication efficiency while delivering a quality customer experience.

Customer opinion: 4.3/5 on g2

2. Toky

Toky is an enterprise cloud communication platform that allows you to manage calls, messages and online chats from a single interface. The platform offers many advanced features such as intelligent call routing, auto-answer, call recording, integration with other communication tools and support for multiple international phone numbers. Users can make and receive phone calls from any computer, cell phone or tablet anywhere in the world. Toky is designed to help businesses improve internal communication and collaboration for a superior customer experience.

Customer opinion: 4.3/5 on Get App

3. Hubspot Sales Hub

HubSpot Sales Hub is a CRM (customer relationship management) software designed for sales teams. The platform offers a variety of advanced sales tools such as lead management, email tracking, appointment scheduling, quote and offer management, and detailed reporting and analytics. Users can also integrate Sales Hub with other products in the HubSpot suite. With Sales Hub, your sales team can be more productive, efficient and collaborative, which can help increase sales and improve customer satisfaction.

Customer opinion: 4.4/5 on g2

4. Ring Central

RingCentral is a cloud communications platform that provides a suite of unified communications services for businesses. The platform's features include voice, video, messaging, fax and web conferencing, all accessible through a single interface. Users can access RingCentral from anywhere in the world from their computer, cell phone or tablet. The platform also offers integration with other communication tools such as Microsoft Teams, Salesforce and Google Workspace. RingCentral enables businesses to improve productivity and communication efficiency while providing a superior customer experience.

Customer opinion: 4.4/5 on Gartner

5. Phone Burner

PhoneBurner is an auto dialer software that helps your sales team reach a large number of leads quickly and efficiently. The platform offers many features such as speed dialing, call personalization, call recording, lead tracking and performance analysis.

Users can access PhoneBurner from a computer or cell phone, so they can work from anywhere. PhoneBurner is designed to make your sales team more productive by eliminating tedious and repetitive tasks such as manually dialing a phone number. This allows salespeople to focus on their conversations with prospects and increases their chances of closing the deal.

Customer opinion: 4.8/5 on Get App

6. Call Tools

Call Tools is a cloud-based call center platform that enables businesses to effectively manage inbound and outbound calls. The platform offers many advanced features such as predictive dialing, intelligent call routing, call recording, interactive voice response (IVR), call forwarding and support for multiple cost-effective national numbers.

Users can access CallTools from their computer or cell phone so they can work from anywhere. The platform is designed to help businesses improve the productivity and efficiency of their communications while providing a superior customer experience.

Customer opinion: 4.8/5 on Get App

7. Klenty

Klenty is a lead research software that allows your sales team to find and contact leads in an automated way. The platform offers many features such as lead research, automated emailing, email personalization, response tracking, performance analysis, and more.

Users can also integrate Klenty with other sales and marketing tools such as Salesforce, HubSpot and LinkedIn Sales Navigator to provide a complete customer acquisition experience. Klenty is designed to make your sales team more productive by eliminating tedious and repetitive tasks like prospecting and manual emailing. This allows salespeople to focus on their conversations with prospects and increases their chances of closing the deal.

Customer opinion: 4.6/5 on g2

8. MyPhoner

MyPhoner is a remote access and CRM (customer relationship management) software designed for sales and marketing teams. The platform offers features such as speed dial, call personalization, lead management, automated reminders, performance analytics, and synchronization with other sales and marketing tools such as HubSpot, Salesforce, Pipedrive, etc.

Users can access MyPhoner from a computer or cell phone, so they can work from anywhere. MyPhoner is designed to make your sales team more productive by eliminating tedious and repetitive tasks such as manual dialing and lead management. This allows salespeople to focus on their conversations with prospects and increases their chances of closing the deal.

Customer opinion: 4.7/5 on Capterra

9. JustCall

JustCall is a cloud-based call center platform that allows businesses to manage inbound and outbound calls from a single location. The platform offers numerous features such as auto dialing, intelligent call routing, call recording, interactive voice response (IVR), call forwarding, text messaging, and domestic call saving with multiple number support. Users can access JustCall from their PC and cell phone so they can work from anywhere.

The platform is designed to help businesses improve the productivity and efficiency of their communications while providing a superior customer experience. JustCall also integrates with a variety of sales and marketing tools such as HubSpot, Salesforce, Pipedrive and Zapier, allowing companies to centralize their sales and marketing efforts.

Customer opinion: 4.1/5 on Trust Pilot

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Advantages and Disadvantages of cold calling

Advantages of cold calling

• Being on a direct call with an individual allows for direct interaction with a customer, which is not the case with email. It gives the seller the opportunity to get information about the company, learn the buying process and find the right person's name and contact information.

• As you may already know, the telephone is a means of communication that can hardly be abandoned today. In fact, 92% of interactions with buyers are done by phone. Therefore, cold calling can be very efficient when aiming to contact a client directly.

• Another advantage of cold calling is that you get to know your potential customers better. Your salespeople can communicate directly with them, receive objections and questions, and better define their needs and challenges.

Disadvantages of cold calling

• A potential customer will most likely not recognize you in a cold call. They don't know your company. Cold calling is NOT like a LinkedIn post or a written article, you are in DIRECT contact with the client.

• Cold calling can have a bad reputation as it can be known for scams. For this reason, you should not take cold calling for granted, and be clear with your words, while putting the person on the phone with you at ease.

• If the salesperson is too insistent, the caller may be very dissatisfied. Be aware of your company's brand image. Dissatisfied people talk more than satisfied people.

Go a little further…

Leexi, the key to becoming a talented cold caller

Using the right platform for cold calling is very important but learning from your mistakes is just as relevant. Indeed, once you have made all your calls, it is very important to analyze them. This is one of the key answers to becoming a talented cold caller.

For this reason, we introduce to you Leexi, a conversational intelligence platform. Through their call and videoconference transcription and summary, the platform will help you and your team become top notch salespeople!

Fun fact: Tiger Woods used to watch recording of his gold videos, to understand his technique and mistakes. Leexi allows you to listen to your calls, to become the best of yourself!