Conversational AI to enhance customer experience? 5 great reasons to use it

Customer experience is at the heart of any successful business. Today’s customers expect personalized interactions, instant support, and tailored solutions. This is where conversational artificial intelligence comes in, offering outstanding opportunities to significantly improve the customer experience.

In this article, we present 5 compelling reasons to use conversational AI to enhance your customers’ experience.

What is conversational AI?

Conversational AI is a form of artificial intelligence that uses advanced technologies such as natural language processing and machine learning. It enables machines to understand and respond to customer requests across various interfaces. The main goal of conversational AI is to provide accurate, fast, and personalized responses to best satisfy the customer.

What defines a good customer experience?

A good customer experience means delivering smooth, personalized, and relevant interactions at every stage of the customer journey. According to a study by the renowned company KPMG, customer experience is based on 6 pillars: personalization, integrity, expectations, time & effort, resolution, and empathy. This includes clear communication, quick responses to inquiries, personalized recommendations, and effective problem resolution. The aim is to build trust and foster customer loyalty.

Reason #1: Collect data to better understand customer needs

Conversational AI enables you to collect valuable data from customer interactions. This data can then be analyzed to accurately define customer needs and preferences. As a result, you can tailor interactions and offer customized solutions and offers that meet their expectations.

Reason #2: Personalized recommendations and offers

Another major benefit of conversational AI is its ability to deliver tailored solutions to customers. By using the collected and analyzed data, it can suggest personalized recommendations and offers that match their expectations, strengthening engagement and boosting sales.

This is exactly what Leexi does! Thanks to our artificial intelligence, during your calls, Leexi automatically transcribes conversations into written summaries. This allows you to revisit key moments and adapt to each client’s specific needs and expectations, thus improving the overall experience.

Enhance your customers' experience

Reason #3: Instant responses with assistants

Reducing wait times and improving customer satisfaction is also possible with conversational AI! It can provide instant support by answering customer questions in real time. Often presented as online assistants like chatbots, it reduces wait times and increases customer satisfaction.

Reason #4: Time savings

Another key advantage is that repetitive and time-consuming tasks are automated thanks to conversational AI. Your teams can then focus on higher-value activities. From chatbots handling common requests to automatic summaries of your calls, automation with conversational AI streamlines your processes while delivering a fast and seamless customer experience.

Reason #5: Continuous improvement through machine learning

Conversational AI uses machine learning to continuously improve. By gathering data from customer interactions, AI can learn and adapt to provide increasingly accurate responses and solutions. This ongoing improvement ensures a superior customer experience and positions your business at the forefront of innovation.

For example, with Leexi, a short summary of previous conversations appears before each call to remind you of important points discussed. This helps you avoid repetition and provide an even more personalized experience for your customers.

In conclusion ...

Conversational AI is a real opportunity to enhance the customer experience. It enables personalized offers, automates repetitive tasks, and leverages machine learning for continuous improvement. At Leexi, we understand the importance of customer experience, which is why our service integrates all these advanced conversational AI features. By choosing Leexi, you can stand out, build customer loyalty, and benefit from cutting-edge service. Don’t miss the chance to take your business to the next level with an exceptional customer experience powered by Leexi!