[{"data":1,"prerenderedAt":180},["ShallowReactive",2],{"i-icon:ai":3,"i-logo:leexi-icon-white-green":8,"i-icon:chevron":12,"i-flag:de":14,"i-flag:en":17,"i-flag:it":19,"i-icon:burger":21,"/nl/sales-enablement/tips-voor-verkopers/b2c/":23,"i-logo:leexi-white-green":137,"i-flag:be":140,"i-flag:fr":144,"i-flag:nl":146,"i-flag:es":148,"i-flag:pt":150,"i-flag:ch":152,"i-flag:at":154,"i-flag:uk":156,"i-flag:pl":158,"i-flag:br":160,"i-flag:ca":162,"i-flag:us":164,"i-store:apple-nl":166,"i-store:google-nl":170,"i-icon:home":175,"i-icon:circle-check":178},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cg fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\u003Cpath\n    d=\"M16 18a2 2 0 0 1 2 2a2 2 0 0 1 2 -2a2 2 0 0 1 -2 -2a2 2 0 0 1 -2 2zm0 -12a2 2 0 0 1 2 2a2 2 0 0 1 2 -2a2 2 0 0 1 -2 -2a2 2 0 0 1 -2 2zm-7 12a6 6 0 0 1 6 -6a6 6 0 0 1 -6 -6a6 6 0 0 1 -6 6a6 6 0 0 1 6 6z\" />\u003C/g>",{"left":4,"top":4,"width":9,"height":10,"rotate":4,"vFlip":6,"hFlip":6,"body":11},77,72,"\u003Cg fill=\"none\">\u003Cpath d=\"M47.4858 34.2371C48.8781 35.0408 48.8781 37.0499 47.4858 37.8536L33.6034 45.8666C32.2111 46.6703 30.4707 45.6656 30.4707 44.0583V28.0323C30.4707 26.4249 32.2111 25.4204 33.6034 26.224L47.4858 34.2371Z\" fill=\"#4ADE80\"/>\n\u003Cpath d=\"M51.4021 19.0618L70.7763 2.4794C71.4667 1.8884 71.0539 0.75748 70.1448 0.750438L23.9699 0.392691C12.95 0.0902067 7.04645 10.0974 5.47214 15.1388L0.189495 42.3267C0.0716506 42.9334 0.53629 43.4968 1.15428 43.4968H19.2116C19.6877 43.4968 20.0953 43.1557 20.1791 42.6874L24.2187 20.1075C24.3025 19.6391 24.7101 19.298 25.1861 19.298H50.7633C50.9975 19.298 51.2244 19.2142 51.4021 19.0618Z\" fill=\"white\"/>\n\u003Cpath d=\"M24.5677 51.8934L4.93644 69.0743C4.25657 69.6691 4.67247 70.7889 5.576 70.7962L52.2619 71.1659C63.387 71.4783 69.3469 61.1481 70.9362 55.9437L76.2774 27.8361C76.3925 27.2307 75.9281 26.6701 75.3118 26.6701H57.0609C56.5834 26.6701 56.1751 27.0132 56.0928 27.4834L52.0067 50.8371C51.9244 51.3071 51.5161 51.6502 51.0387 51.6502H25.2151C24.9769 51.6502 24.7469 51.7366 24.5677 51.8934Z\" fill=\"white\"/>\u003C/g>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cg fill=\"none\">\u003Cpath d=\"M12 15L19 8L12 15ZM12 15L5 8L12 15Z\" fill=\"currentColor\"/>\n\u003Cpath d=\"M19 8L12 15L5 8\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/>\u003C/g>",{"left":4,"top":4,"width":15,"height":15,"rotate":4,"vFlip":6,"hFlip":6,"body":16},512,"\u003Cg fill=\"none\">\u003Cg>\n    \u003Cpath\n      fill=\"#FFDA44\"\n      d=\"M15.9229 345.043C52.0939 442.527 145.929 512 256 512C366.071 512 459.906 442.527 496.077 345.043L256 322.783L15.9229 345.043Z\"\n    />\n\n    \u003Cpath\n      fill=\"black\"\n      d=\"M256 0C145.929 0 52.0939 69.472 15.9229 166.957L256 189.217L496.077 166.956C459.906 69.472 366.071 0 256 0Z\"\n    />\n\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M15.923 166.957C5.633 194.69 0 224.686 0 256C0 287.314 5.633 317.31 15.923 345.043H496.078C506.368 317.31 512 287.314 512 256C512 224.686 506.368 194.69 496.077 166.957H15.923Z\"\n    />\n  \u003C/g>\u003C/g>",{"left":4,"top":4,"width":15,"height":15,"rotate":4,"vFlip":6,"hFlip":6,"body":18},"\u003Cg fill=\"none\">\u003Cg>\n    \u003Cpath\n      fill=\"#F0F0F0\"\n      d=\"M256 512C397.385 512 512 397.385 512 256C512 114.615 397.385 0 256 0C114.615 0 0 114.615 0 256C0 397.385 114.615 512 256 512Z\"\n    />\n    \u003Cpath\n      fill=\"#0052B4\"\n      d=\"M52.92 100.142C32.811 126.305 17.648 156.46 8.81897 189.219H141.997L52.92 100.142Z\"\n    />\n    \u003Cpath\n      fill=\"#0052B4\"\n      d=\"M503.181 189.219C494.352 156.461 479.188 126.306 459.08 100.143L370.005 189.219H503.181Z\"\n    />\n    \u003Cpath\n      fill=\"#0052B4\"\n      d=\"M8.81897 322.784C17.649 355.542 32.812 385.697 52.92 411.859L141.994 322.784H8.81897Z\"\n    />\n    \u003Cpath\n      fill=\"#0052B4\"\n      d=\"M411.858 52.9211C385.695 32.8121 355.541 17.6491 322.782 8.81909V141.996L411.858 52.9211Z\"\n    />\n    \u003Cpath\n      fill=\"#0052B4\"\n      d=\"M100.142 459.079C126.305 479.188 156.46 494.351 189.218 503.181V370.005L100.142 459.079Z\"\n    />\n    \u003Cpath\n      fill=\"#0052B4\"\n      d=\"M189.217 8.81909C156.459 17.6491 126.304 32.8121 100.142 52.9201L189.217 141.995V8.81909Z\"\n    />\n    \u003Cpath\n      fill=\"#0052B4\"\n      d=\"M322.783 503.181C355.541 494.351 385.696 479.188 411.858 459.08L322.783 370.005V503.181Z\"\n    />\n    \u003Cpath\n      fill=\"#0052B4\"\n      d=\"M370.005 322.784L459.08 411.86C479.188 385.698 494.352 355.542 503.181 322.784H370.005Z\"\n    />\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M509.833 222.609H289.393H289.392V2.167C278.461 0.744 267.317 0 256 0C244.681 0 233.539 0.744 222.609 2.167V222.607V222.608H2.167C0.744 233.539 0 244.683 0 256C0 267.319 0.744 278.461 2.167 289.391H222.607H222.608V509.833C233.539 511.256 244.681 512 256 512C267.317 512 278.461 511.257 289.391 509.833V289.393V289.392H509.833C511.256 278.461 512 267.319 512 256C512 244.683 511.256 233.539 509.833 222.609Z\"\n    />\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M322.783 322.784L437.019 437.02C442.273 431.768 447.285 426.277 452.067 420.585L354.265 322.783H322.783V322.784Z\"\n    />\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M189.217 322.784H189.215L74.98 437.019C80.232 442.273 85.723 447.285 91.415 452.067L189.217 354.263V322.784Z\"\n    />\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M189.217 189.219V189.217L74.981 74.98C69.727 80.232 64.715 85.723 59.933 91.415L157.736 189.218H189.217V189.219Z\"\n    />\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M322.783 189.219L437.02 74.9811C431.768 69.7271 426.277 64.7151 420.585 59.9341L322.783 157.737V189.219Z\"\n    />\n  \u003C/g>\u003C/g>",{"left":4,"top":4,"width":15,"height":15,"rotate":4,"vFlip":6,"hFlip":6,"body":20},"\u003Cg fill=\"none\">\u003Cg>\n    \u003Cpath\n      fill=\"#F0F0F0\"\n      d=\"M256 512C397.385 512 512 397.385 512 256C512 114.615 397.385 0 256 0C114.615 0 0 114.615 0 256C0 397.385 114.615 512 256 512Z\"\n    />\n\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M512 256C512 145.929 442.528 52.0941 345.043 15.9231V496.078C442.528 459.906 512 366.071 512 256Z\"\n    />\n\n    \u003Cpath\n      fill=\"#6DA544\"\n      d=\"M0 256C0 366.071 69.472 459.906 166.957 496.077V15.9231C69.472 52.0941 0 145.929 0 256Z\"\n    />\n  \u003C/g>\u003C/g>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":22},"\u003Cg fill=\"none\">\u003Cpath d=\"M3 6h18\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"/>\n  \u003Cpath d=\"M3 12h18\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"/>\n  \u003Cpath d=\"M3 18h18\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"/>\u003C/g>",{"id":24,"documentId":25,"metaTitle":26,"metaDescription":27,"slug":28,"heroTitle":29,"heroUnderTitle":30,"heroUnderTitle2":31,"heroUnderTitle3":32,"heroCTA":33,"heroVideoUrl":34,"blog":35,"createdAt":36,"updatedAt":37,"publishedAt":38,"locale":39,"sectionSecurity":34,"heroCtAlink":34,"localizations":40,"heroImage":50,"recommendedArticles":135,"contentType":136},7101,"bxfplmmwivprxo10b89ulsgt","Wat is B2C?","B2C speelt een grote rol in het bedrijfsleven. Het is belangrijk dit onderwerp goed te begrijpen.","/nl/sales-enablement/tips-voor-verkopers/b2c/","B2C begrijpen","Eenvoudige definitie","Context","B2C Voorbeelden","Word expert in klantrelaties",null,"B2C staat voor business to consumer, in het Frans \"__van bedrijf naar klant__\". We zien dat het binnen een specifiek verkoopproces past.\n\n## Het concept van B2C\n### Definitie:\nB2C is een retailverkoopmethode waarbij goederen en diensten door bedrijven aan eindklanten worden geleverd, die kopen voor persoonlijk gebruik. Het is het tegenovergestelde van het B2B-model.\n\nConcreet vertegenwoordigt B2C __commerciële transacties tussen een bedrijf en de eindgebruiker__.\\nVerwar het niet met D2C (direct to consumers). Zowel B2C als D2C verwijzen naar aanbieders die diensten aan klanten leveren. D2C-merken werken echter zonder \"tussenpersonen\" waarop B2C-bedrijven zoals Amazon vertrouwen. Alle D2C-transacties en interacties vinden direct plaats tussen klant en merk.\n\nHet B2C-concept kan ook op __marketing__ worden toegepast. Hierbij gaat het om tactieken en strategieën die bedrijven gebruiken om hun producten en/of diensten aan individuen te promoten.\n\n### Voorbeelden:\nDe term B2C geldt voor elke commerciële transactie waarbij consumenten goederen of diensten van bedrijven ontvangen, zoals winkels, restaurants en medische praktijken. Meestal verwijst het naar __e-commerce__ bedrijven die online platforms gebruiken om hun producten aan consumenten te koppelen. Een B2C retailervaring kan zijn winkelen bij een lokale supermarkt, een bezoek aan een arts of kapsalon, uit eten gaan of het kopen van een koptelefoon via een webshop.\n\nBijvoorbeeld, __Amazon__ is 's werelds grootste e-commerce site. Amazons diverse producten (Amazon Prime en Amazon Originals (media gefinancierd door Amazon), Prime Video) zijn goede voorbeelden van __het B2C-karakter van het bedrijf__.\n__Apple__ is ook een uitstekend voorbeeld van een B2C-bedrijf omdat het __consumentenelektronica ontwerpt, ontwikkelt, produceert en verkoopt__ aan klanten.\n\n![B2C afbeelding](https://reliable-canvas-66698e1f5b.media.strapiapp.com/B2_C_image_458685d785.jpeg)\n\n## De complexiteit van B2C\nB2C kent grote uitdagingen omdat __individueel consumentengedrag zeer veranderlijk is__. Te midden van deze constante verandering is één ding duidelijk: het doel is klanten terug te laten komen naar je merk, dus je moet flexibele, op maat gemaakte ervaringen bieden die ze willen. Het is essentieel klanten op een __niet-opdringerige__ manier te betrekken en aanwezig te zijn waar ze online tijd doorbrengen, met __gepersonaliseerde content__ gebaseerd op hun interesses en koopgedrag.\n\nVerschillende businessmodellen zijn ontstaan met de opkomst van online B2C-handel:\n\n1. __Directe verkopers:__ Dit is het meest voorkomende model. In online winkels kopen consumenten goederen van bedrijven. Dit kan een groot merk zijn, een warenhuis of een klein bedrijf dat producten direct via een webshop verkoopt.\n\n2. __Tussenpersonen:__ In plaats van hun producten en diensten op eigen websites aan te bieden, bieden deze e-commercebedrijven een platform voor C2C (consumer to consumer) dat kopers en onafhankelijke verkopers verbindt. Makelaars verdienen meestal door een klein percentage van elke transactie te nemen.\n\n3. __Advertentie-gebaseerd model:__ Een bedrijf met een website biedt een product/dienst en koopt betaalde advertenties op zoekmachines, zoals Google Ads of Microsoft Advertising.\n\n4. __Community-gebaseerd model:__ Net als advertentiebedrijven gebruiken \"community-based\" bedrijven online gemeenschappen met gedeelde interesses om gebruikers aan gerichte advertenties te koppelen. Sociale netwerken zoals Facebook en Instagram zijn goede voorbeelden.\n\n5. __Abonnementsmodel:__ Deze \"betaalde\" bedrijven vragen een abonnement voor toegang tot hun content. Bijvoorbeeld streamingplatforms zoals Netflix.\n\n6. __Fysieke locatie:__ Een bedrijf of winkel waar consumenten binnen kunnen lopen, producten kunnen aanraken en kopen. Dit model omvat alle B2C-bedrijven die niet online zijn.\n\n[Word expert in klantrelaties](https://www.leexi.ai/demo#cta)\n\n## De voordelen van B2C\n- __Wereldwijde bereik:__ Grote B2C-bedrijven hebben vaak een zeer brede doelgroep.\n\n- __Lage kosten:__ Lagere operationele of fysieke kosten zoals infrastructuur of winkelpersoneel.\n\n- __Sneller:__ B2C is vaak eenvoudiger op de markt te brengen. Een online winkel opzetten, producten tonen, adverteren en bestellingen beheren vergt minder planning.\n\n- __Klantpersonalisatie:__ Door direct op marktsegmenten te richten, worden klanten niet geconfronteerd met wat ze niet willen. Het is makkelijker klanten te vinden.\n\n- __Verbeterde klantervaring:__ Klanten vinden gemakkelijk wat ze willen, betalen en verkopen zijn flexibel, en een retourbeleid voor ontevreden producten versterkt het vertrouwen.","2026-06-03T14:37:30.465Z","2026-06-03T17:36:05.450Z","2026-06-03T17:36:05.536Z","nl",[41,44,47],{"locale":42,"slug":43,"documentId":25},"en","/en/sales-enablement/sales-tips/b2c/",{"locale":45,"slug":46,"documentId":25},"fr","/fr/sales-enablement/conseils-pour-vendeurs/b2c/",{"locale":48,"slug":49,"documentId":25},"de","/de/sales-enablement/tipps-fuer-verkaeufer/b2c/",{"id":51,"documentId":52,"name":53,"alternativeText":54,"caption":34,"width":55,"height":56,"formats":57,"hash":91,"ext":59,"mime":62,"size":92,"url":93,"previewUrl":34,"createdAt":94,"updatedAt":94,"publishedAt":94,"focalPoint":34,"related":95},1957,"scpe080jdv91gxly0cnuetsb","B2C_photo_proposition.jpeg","B2C photo proposition",1920,1280,{"large":58,"small":68,"medium":76,"thumbnail":83},{"ext":59,"url":60,"hash":61,"mime":62,"name":63,"path":34,"size":64,"width":65,"height":66,"sizeInBytes":67},".jpeg","https://reliable-canvas-66698e1f5b.media.strapiapp.com/large_B2_C_photo_proposition_dad9c1edeb.jpeg","large_B2_C_photo_proposition_dad9c1edeb","image/jpeg","large_B2C_photo_proposition.jpeg",60.06,1000,667,60057,{"ext":59,"url":69,"hash":70,"mime":62,"name":71,"path":34,"size":72,"width":73,"height":74,"sizeInBytes":75},"https://reliable-canvas-66698e1f5b.media.strapiapp.com/small_B2_C_photo_proposition_dad9c1edeb.jpeg","small_B2_C_photo_proposition_dad9c1edeb","small_B2C_photo_proposition.jpeg",22.59,500,333,22590,{"ext":59,"url":77,"hash":78,"mime":62,"name":79,"path":34,"size":80,"width":81,"height":73,"sizeInBytes":82},"https://reliable-canvas-66698e1f5b.media.strapiapp.com/medium_B2_C_photo_proposition_dad9c1edeb.jpeg","medium_B2_C_photo_proposition_dad9c1edeb","medium_B2C_photo_proposition.jpeg",40.15,750,40150,{"ext":59,"url":84,"hash":85,"mime":62,"name":86,"path":34,"size":87,"width":88,"height":89,"sizeInBytes":90},"https://reliable-canvas-66698e1f5b.media.strapiapp.com/thumbnail_B2_C_photo_proposition_dad9c1edeb.jpeg","thumbnail_B2_C_photo_proposition_dad9c1edeb","thumbnail_B2C_photo_proposition.jpeg",7.88,234,156,7878,"B2_C_photo_proposition_dad9c1edeb",155.25,"https://reliable-canvas-66698e1f5b.media.strapiapp.com/B2_C_photo_proposition_dad9c1edeb.jpeg","2025-11-04T14:58:47.190Z",[96,109,110,123],{"id":97,"documentId":25,"metaTitle":98,"metaDescription":99,"slug":43,"heroTitle":100,"heroUnderTitle":101,"heroUnderTitle2":31,"heroUnderTitle3":102,"heroCTA":103,"heroVideoUrl":34,"blog":104,"createdAt":105,"updatedAt":106,"publishedAt":107,"locale":42,"__type":108},2769,"What is B2C?","In the business world, B2C plays a major role. Since it concerns everyone, it’s important to understand this topic in detail.","Understanding B2C","Simple definition","B2C Examples","Become a customer relationship expert","B2C stands for business to consumer, in French “__from the company to the customer__”. We’ll see that it fits into a specific sales cycle.\n\n## The concept of B2C\n### Definition:\nB2C is a retail sales approach where goods and services are delivered by businesses to end customers, who buy for personal use. It’s the opposite of the B2B model.\n\nMore concretely, B2C represents __commercial transactions between a business and the end user__.\nDon’t confuse it with D2C (direct to consumers). Both B2C and D2C refer to providers offering services to customers. However, D2C brands operate without “intermediaries” that B2C businesses like Amazon rely on. All D2C transactions and interactions happen directly between the customer and the brand.\n\nThe B2C concept can also be applied to __marketing__. In this case, it refers to the tactics and strategies businesses use to advertise their products and/or services to individuals.\n\n### Examples:\nThe term B2C applies to any commercial transaction where consumers receive goods or services from businesses, such as retail stores, restaurants, and medical offices. Most often, it refers to __e-commerce__ companies, which use online platforms to connect their products to consumers. A B2C retail experience could be shopping at a local grocery store, visiting a doctor or hair salon, dining at a restaurant, or buying headphones from an online shop.\n\nFor example, __Amazon__ is the world’s largest e-commerce site. Amazon’s various products (Amazon Prime and Amazon Originals (media funded by Amazon), Prime Video) are good examples of __the company’s B2C nature__.\n__Apple__ is also a great example of a B2C company as it __designs, develops, manufactures, and sells__ consumer electronics to customers.\n\n![B2C image](https://reliable-canvas-66698e1f5b.media.strapiapp.com/B2_C_image_458685d785.jpeg)\n\n## The complexity of B2C\nB2C faces major challenges since __individual consumer behavior is highly changeable__. Amid this constant change, one thing is clear: the goal is to keep customers coming back to your brand, so you must offer the flexible, tailored experiences they want. It’s essential to engage customers in a __non-intrusive__ way and be present wherever they spend time online, with __personalized content__ based on their interests and shopping habits.\n\nSeveral Business models have emerged with the rise of online B2C commerce:\n\n1. __Direct sellers:__ This is the most common model. In online stores, consumers buy goods from businesses. This could be a major brand, a department store, or a small company that makes and sells products directly through an online shop.\n\n2. __Intermediaries:__ Instead of offering their products and services to buyers on their own websites, these e-commerce companies provide a platform for C2C (consumer to consumer) that connects buyers and independent sellers. Brokers usually make a profit by taking a small percentage of each seller’s transaction.\n\n3.  __Advertising-based model:__ A company with a website offers a product/service and buys paid ads on search engines, like with Google Ads or Microsoft Advertising.\n\n4.  __Community-based model:__ Like advertising-based companies, “community-based” businesses use online communities with shared identities and interests to connect users to targeted ads. Social networks like Facebook and Instagram are good examples.\n\n5.  __Subscription-based model:__ These “fee-based” companies require a paid subscription for access to their content. For example, streaming platforms like Netflix.\n\n6.  __Physical location:__ A business or retail establishment where consumers can enter the store, touch and hold merchandise, and buy products or services in person. This model covers all B2C businesses that aren’t online.\n\n[Become a customer relationship expert](https://www.leexi.ai/demo#cta)\n\n## The advantages of B2C\n- __Global reach:__ Large-scale B2C businesses often have a very broad target audience.\n\n- __Low cost:__ Lower operational or physical costs such as infrastructure or store staff.\n\n- __Faster:__ B2C is often easier to launch to market in terms of simplicity. Setting up an online store, displaying products, advertising, and even order management require less planning.\n\n- __Customer personalization:__ By targeting market segments directly, customers aren’t impacted by what they don’t want. It’s easier to find customers.\n\n- __Improved customer experience:__ Customers can easily find the products they want, payment and sales are flexible, and a return policy for unsatisfactory products builds customer trust.\n","2025-11-24T15:56:33.193Z","2026-02-11T10:53:27.230Z","2026-02-11T10:53:27.341Z","api::child-page.child-page",{"id":24,"documentId":25,"metaTitle":26,"metaDescription":27,"slug":28,"heroTitle":29,"heroUnderTitle":30,"heroUnderTitle2":31,"heroUnderTitle3":32,"heroCTA":33,"heroVideoUrl":34,"blog":35,"createdAt":36,"updatedAt":37,"publishedAt":38,"locale":39,"__type":108},{"id":111,"documentId":25,"metaTitle":112,"metaDescription":113,"slug":46,"heroTitle":114,"heroUnderTitle":115,"heroUnderTitle2":116,"heroUnderTitle3":117,"heroCTA":118,"heroVideoUrl":34,"blog":119,"createdAt":120,"updatedAt":121,"publishedAt":122,"locale":45,"__type":108},2992,"Le B2C, qu'est-ce que c'est ?","Dans le monde du commerce, le B2C occupe une large place. Tous concernés, il est important de connaître ce sujet en détail.","Comprendre le B2C","Définition simple","Contextualisation","Exemples de B2C ","Devenez expert de la relation client","B2C est l'abréviation de business to consumer, en français “__de l’entreprise au client__”. Nous verrons qu’il s’inscrit dans un cycle de vente particulier.\n\n## La notion de B2C\n### Définition :\nB2C est une approche de vente au détail où les biens et services sont livrés par les entreprises aux clients finaux, qui achètent pour leur consommation personnelle. C'est le revers du modèle B2B.\n\nPlus concrètement, le B2C représente les __transactions commerciales entre une entreprise et l'utilisateur final__.\nA ne pas confondre avec le D2C (direct to consumers). B2C et D2C font tous deux référence à des fournisseurs qui offrent des services aux clients. Cependant, les marques D2C fonctionnent sans \"intermédiaires\" sur lesquel les entreprises B2C comme Amazon comptent. Toutes les transactions et interactions D2C se font directement entre le client et la marque.\n\nLe concept de B2C peut être appliqué au __marketing__. Dans ce cas, cela fait référence aux tactiques et stratégies utilisées par les entreprises pour faire la publicité de leurs produits et/ou services auprès des particuliers.\n\n### Exemples :\nLe terme B2C s'applique à toute transaction commerciale dans laquelle les consommateurs reçoivent des biens ou des services de la part d’entreprises, tels que les magasins de détail, les restaurants et les cabinets médicaux. Le plus souvent, il fait référence aux entreprises de __e-commerce__, qui utilisent des plateformes en ligne pour connecter leurs produits aux consommateurs. Une expérience de vente au détail B2C peut donc consister à faire des achats dans une épicerie locale, efectuer une visite chez le médecin ou dans un salon de coiffure, prendre un repas au restaurant ou à acheter des écouteurs sur une boutique en ligne.\n\nPar exemple, __Amazon__ est le plus grand site d’e-commerce au monde. Les divers produits d'Amazon (Amazon Prime et Amazon Originals (médias financés par Amazon), Prime vidéo) sont de bons exemples de __la nature B2C de l'entreprise__.\n__Apple__ est aussi un excellent exemple d'entreprise B2C puisqu'elle __conçoit, développe, fabrique et vend__ des produits électroniques grand public aux consommateurs.\n\n![B2C image](https://reliable-canvas-66698e1f5b.media.strapiapp.com/B2_C_image_458685d785.jpeg)\n\n## La complexité du B2C\nLes enjeux du B2C sont énormes étant donné que __le comportement des particuliers est très changeant__. Au milieu de ce changement constant, une chose est claire. Le but est que les clients reviennent vers votre marque, il faut donc leur offrir les expériences adaptées et flexibles qu'ils souhaitent. Il est donc nécessaire d’engager les clients de manière __non intrusive__ et d’être partout où ils passent leur temps en ligne, avec un __contenu personnalisé__ en fonction de leurs intérêts et de leurs habitudes d'achat.\n\nPlusieurs Business modèles sont apparus avec la montée du commerce B2C en ligne :\n\n1. __“Direct sellers” :__ c'est le modèle le plus courant. Dans les boutiques en ligne, les consommateurs achètent des biens auprès d'entreprises. Il peut s'agir d'une grande marque, d'un grand magasin ou d'une petite entreprise qui fabrique et vend des produits directement via une boutique en ligne.\n\n2. __Les intermédiaires :__ au lieu d'offrir leurs produits et services aux acheteurs sur leurs propres sites Web, ces sociétés d'e-commerce fournissent une plate-forme pour le C2C (consommateur à consommateur) qui relie les acheteurs et les vendeurs indépendants. Les courtiers réalisent généralement un profit en prenant un petit pourcentage de chaque transaction du vendeur.\n\n3.  __Modèle basé sur la publicité :__ une entreprise qui a un site web où elle offre un produit / service et achète de la publicité payante dans les moteurs de recherche, comme avec Google Ads ou Microsoft Advertising.\n\n4.  __Modèle basé sur la communauté :__ à l'instar des entreprises basées sur la publicité, les entreprises dites “community-based” utilisent des communautés en ligne ayant la même identité et des intérêts communs pour connecter les internautes à des publicités ciblées. Les réseaux sociaux tels que Facebook et Instagram en sont de bons exemples.\n\n5.  __Modèle basé sur les abonnements :__ ces entreprises “fee-based” exigent un abonnement payant en échange d'un accès à leur contenu. Par exemple les plateformes de streaming comme Netflix.\n\n6.  __Emplacement physique :__ une entreprise ou un établissement de détail où les consommateurs peuvent entrer dans le magasin, toucher et tenir la marchandise et acheter des produits ou des services en personne. Ce modèle rassemble l'ensemble des commerces B2C qui ne sont pas en ligne.\n\n[Devenez expert de la relation client](https://www.leexi.ai/demo#cta)\n\n## Les avantages du B2C\n- __La mondialisation :__ les entreprises B2C de grande envergure ont souvent un public cible très large.\n\n- __Faible coût :__ moindres coûts opérationnels ou physiques tels que l'infrastructure ou le personnel du magasin.\n\n- __Plus rapide :__ le B2C est souvent plus facile à lancer sur le marché en termes de simplicité d'utilisation. La mise en place d'une boutique en ligne, l'affichage des produits, la publicité et même la gestion des commandes nécessitent moins de planification.\n\n- __Personnalisation du client :__ en ciblant directement les segments de marché, les clients ne sont pas impactés par ce qu’ils ne veulent pas. Il est donc plus facile de trouver des clients.\n\n- __Amélioration de l'expérience client :__ les clients peuvent facilement trouver les produits qu'ils souhaitent, le paiement et les ventes sont flexibles et une politique de retour pour les produits non satisfaits renforce la confiance des clients.\n","2025-11-05T15:31:10.420Z","2026-02-11T10:54:43.098Z","2026-02-11T10:54:43.202Z",{"id":124,"documentId":25,"metaTitle":125,"metaDescription":126,"slug":49,"heroTitle":127,"heroUnderTitle":128,"heroUnderTitle2":129,"heroUnderTitle3":130,"heroCTA":131,"heroVideoUrl":34,"blog":132,"createdAt":133,"updatedAt":133,"publishedAt":134,"locale":48,"__type":108},6755,"Was ist B2C?","B2C spielt im Geschäftsleben eine große Rolle. Verstehen Sie dieses Thema detailliert, da es jeden betrifft.","B2C verstehen","Einfache Definition","Kontext","B2C Beispiele","Experte für Kundenbeziehungen werden","B2C steht für business to consumer, auf Deutsch „__vom Unternehmen zum Kunden__“. Es passt in einen spezifischen Verkaufszyklus.\n\n## Das Konzept von B2C\n### Definition:\nB2C ist ein Einzelhandelsansatz, bei dem Unternehmen Waren und Dienstleistungen an Endkunden liefern, die für den persönlichen Gebrauch kaufen. Es ist das Gegenteil des B2B-Modells.\n\nKonkret steht B2C für __Handelsgeschäfte zwischen Unternehmen und Endverbrauchern__.\nVerwechseln Sie es nicht mit D2C (direct to consumers). Beide, B2C und D2C, beziehen sich auf Anbieter, die Kunden bedienen. D2C-Marken agieren jedoch ohne „Zwischenhändler“, auf die B2C-Unternehmen wie Amazon angewiesen sind. Alle D2C-Transaktionen und Interaktionen finden direkt zwischen Kunde und Marke statt.\n\nDas B2C-Konzept gilt auch für __Marketing__. Hierbei geht es um Taktiken und Strategien, mit denen Unternehmen ihre Produkte und/oder Dienstleistungen an Einzelpersonen bewerben.\n\n### Beispiele:\nDer Begriff B2C gilt für jede kommerzielle Transaktion, bei der Verbraucher Waren oder Dienstleistungen von Unternehmen erhalten, z. B. Einzelhandelsgeschäfte, Restaurants und Arztpraxen. Meist bezieht er sich auf __E-Commerce__-Unternehmen, die Online-Plattformen nutzen, um ihre Produkte mit Verbrauchern zu verbinden. Ein B2C-Einkaufserlebnis kann der Einkauf im lokalen Supermarkt, der Besuch beim Arzt oder Friseur, das Essen in einem Restaurant oder der Kauf von Kopfhörern in einem Onlineshop sein.\n\nBeispielsweise ist __Amazon__ die weltweit größte E-Commerce-Plattform. Amazons verschiedene Produkte (Amazon Prime und Amazon Originals (von Amazon finanzierte Medien), Prime Video) sind gute Beispiele für __die B2C-Natur des Unternehmens__.\n__Apple__ ist ebenfalls ein hervorragendes Beispiel für ein B2C-Unternehmen, da es __Konsumelektronik entwirft, entwickelt, herstellt und verkauft__.\n\n![B2C Bild](https://reliable-canvas-66698e1f5b.media.strapiapp.com/B2_C_image_458685d785.jpeg)\n\n## Die Komplexität von B2C\nB2C steht vor großen Herausforderungen, da __das Verhalten einzelner Verbraucher sehr wandelbar ist__. In diesem ständigen Wandel ist eines klar: Ziel ist es, Kunden an die Marke zu binden, indem flexible, maßgeschneiderte Erlebnisse geboten werden. Es ist wichtig, Kunden __nicht aufdringlich__ anzusprechen und überall dort präsent zu sein, wo sie online Zeit verbringen, mit __personalisierter Werbung__ basierend auf ihren Interessen und Einkaufsgewohnheiten.\n\nMit dem Aufstieg des Online-B2C-Handels haben sich mehrere Geschäftsmodelle entwickelt:\n\n1. __Direktverkäufer:__ Das häufigste Modell. In Onlineshops kaufen Verbraucher Waren direkt von Unternehmen. Das kann eine große Marke, ein Kaufhaus oder ein kleines Unternehmen sein, das Produkte direkt online verkauft.\n\n2. __Zwischenhändler:__ Diese E-Commerce-Unternehmen bieten statt eigener Websites Plattformen für C2C (consumer to consumer), die Käufer und unabhängige Verkäufer verbinden. Vermittler verdienen meist an einem kleinen Prozentsatz jeder Transaktion.\n\n3. __Werbebasiertes Modell:__ Ein Unternehmen mit Website bietet Produkte/Dienstleistungen an und kauft bezahlte Anzeigen bei Suchmaschinen wie Google Ads oder Microsoft Advertising.\n\n4. __Community-basiertes Modell:__ Ähnlich wie werbebasierte Firmen nutzen „Community-basierte“ Unternehmen Online-Communities mit gemeinsamen Interessen, um Nutzer gezielt anzusprechen. Soziale Netzwerke wie Facebook und Instagram sind Beispiele.\n\n5. __Abonnement-Modell:__ Diese „gebührenbasierten“ Unternehmen verlangen ein kostenpflichtiges Abo für den Zugang zu Inhalten, z. B. Streaming-Plattformen wie Netflix.\n\n6. __Physischer Standort:__ Ein Geschäft oder Einzelhandelsbetrieb, in dem Kunden Produkte anfassen und persönlich kaufen können. Dieses Modell umfasst alle B2C-Unternehmen ohne Online-Präsenz.\n\n[Experte für Kundenbeziehungen werden](https://www.leexi.ai/demo#cta)\n\n## Die Vorteile von B2C\n- __Globale Reichweite:__ Große B2C-Unternehmen haben oft ein sehr breites Zielpublikum.\n\n- __Niedrige Kosten:__ Geringere Betriebs- oder Personalkosten für Infrastruktur oder Ladenpersonal.\n\n- __Schneller:__ B2C ist oft einfacher und schneller zu starten. Einrichtung eines Onlineshops, Produktpräsentation, Werbung und Bestellverwaltung erfordern weniger Planung.\n\n- __Kundenpersonalisierung:__ Durch direkte Zielgruppenansprache werden Kunden nicht mit Unnötigem belastet. Kundenfindung ist leichter.\n\n- __Verbessertes Kundenerlebnis:__ Kunden finden Produkte leichter, Zahlung und Verkauf sind flexibel, und Rückgaberegelungen schaffen Vertrauen.\n","2026-06-03T16:31:15.134Z","2026-06-03T16:31:15.211Z",[],"child-pages",{"left":4,"top":4,"width":138,"height":10,"rotate":4,"vFlip":6,"hFlip":6,"body":139},330,"\u003Cg fill=\"none\">\u003Cpath d=\"M325.378 65.7492V50.0301H329.083V65.7492H325.378ZM327.241 47.7992C326.654 47.7992 326.149 47.6047 325.726 47.2158C325.303 46.8201 325.092 46.346 325.092 45.7933C325.092 45.2339 325.303 44.7597 325.726 44.3708C326.149 43.9751 326.654 43.7773 327.241 43.7773C327.835 43.7773 328.339 43.9751 328.756 44.3708C329.179 44.7597 329.39 45.2339 329.39 45.7933C329.39 46.346 329.179 46.8201 328.756 47.2158C328.339 47.6047 327.835 47.7992 327.241 47.7992Z\" fill=\"white\"/>\n\u003Cpath d=\"M313.354 66.0664C312.357 66.0664 311.46 65.889 310.662 65.5342C309.871 65.1726 309.243 64.6405 308.779 63.9378C308.322 63.235 308.093 62.3686 308.093 61.3384C308.093 60.4515 308.257 59.718 308.585 59.1381C308.912 58.5582 309.359 58.0943 309.925 57.7463C310.491 57.3984 311.129 57.1357 311.839 56.9583C312.555 56.7741 313.296 56.6411 314.06 56.5592C314.981 56.4637 315.728 56.3784 316.301 56.3034C316.874 56.2215 317.29 56.0987 317.549 55.9349C317.815 55.7644 317.949 55.5017 317.949 55.1469V55.0855C317.949 54.3146 317.72 53.7176 317.263 53.2946C316.806 52.8716 316.147 52.6601 315.288 52.6601C314.38 52.6601 313.661 52.858 313.128 53.2537C312.603 53.6494 312.248 54.1167 312.064 54.6557L308.605 54.1645C308.878 53.2093 309.328 52.4111 309.956 51.7698C310.584 51.1217 311.351 50.6373 312.259 50.3166C313.166 49.9891 314.169 49.8254 315.267 49.8254C316.025 49.8254 316.778 49.9141 317.529 50.0915C318.279 50.2688 318.965 50.5622 319.586 50.9716C320.207 51.3741 320.705 51.9233 321.08 52.6192C321.462 53.3151 321.653 54.185 321.653 55.2288V65.7491H318.092V63.5898H317.969C317.744 64.0265 317.427 64.4358 317.017 64.8179C316.615 65.1931 316.106 65.4967 315.492 65.7287C314.885 65.9538 314.172 66.0664 313.354 66.0664ZM314.316 63.3442C315.059 63.3442 315.704 63.1975 316.25 62.9041C316.796 62.604 317.215 62.2082 317.508 61.717C317.809 61.2258 317.959 60.6902 317.959 60.1103V58.258C317.843 58.3535 317.645 58.4422 317.365 58.5241C317.092 58.606 316.785 58.6776 316.444 58.739C316.103 58.8004 315.765 58.855 315.431 58.9027C315.097 58.9505 314.807 58.9914 314.561 59.0255C314.009 59.1006 313.514 59.2234 313.077 59.394C312.641 59.5645 312.296 59.8033 312.044 60.1103C311.791 60.4105 311.665 60.7994 311.665 61.277C311.665 61.9592 311.914 62.4743 312.412 62.8223C312.91 63.1702 313.545 63.3442 314.316 63.3442Z\" fill=\"white\"/>\n\u003Cpath d=\"M302.754 65.9743C302.133 65.9743 301.601 65.756 301.158 65.3194C300.714 64.8827 300.496 64.3506 300.503 63.7229C300.496 63.1089 300.714 62.5835 301.158 62.1469C301.601 61.7103 302.133 61.4919 302.754 61.4919C303.355 61.4919 303.876 61.7103 304.32 62.1469C304.77 62.5835 304.999 63.1089 305.006 63.7229C304.999 64.1391 304.89 64.5177 304.678 64.8589C304.473 65.2 304.201 65.4729 303.859 65.6776C303.525 65.8754 303.157 65.9743 302.754 65.9743Z\" fill=\"white\"/>\n\u003Cpath d=\"M113.228 53.5456V7.06516H99.6028V66.6556H134.503V53.5456H113.228Z\" fill=\"white\"/>\n\u003Cpath d=\"M181.749 45.3647C181.749 38.9645 179.694 33.6185 175.584 29.3268C171.464 25.0453 166.314 22.902 160.135 22.8971C153.484 22.8971 148.05 25.0403 143.832 29.3268C139.594 33.6084 137.48 38.9543 137.49 45.3647C137.49 51.839 139.633 57.2047 143.92 61.4616C148.202 65.714 153.915 67.8425 161.062 67.8473C169.242 67.8473 175.432 64.9242 179.63 59.078L169.418 53.2073C167.417 55.3555 164.695 56.4443 161.238 56.4443C155.897 56.4443 152.493 54.458 151.026 50.4853H181.248C181.587 48.8962 181.749 47.1893 181.749 45.3647ZM150.762 40.9507C152.013 36.463 155.107 34.2167 160.046 34.212C164.814 34.212 167.82 36.4582 169.066 40.9507H150.762Z\" fill=\"white\"/>\n\u003Cpath d=\"M230.702 45.3647C230.702 38.9645 228.647 33.6185 224.537 29.3268C220.417 25.0453 215.267 22.902 209.087 22.8971C202.437 22.8971 197.002 25.0403 192.785 29.3268C188.547 33.6084 186.433 38.9543 186.443 45.3647C186.443 51.839 188.586 57.2047 192.873 61.4616C197.154 65.714 202.868 67.8425 210.014 67.8473C218.195 67.8473 224.385 64.9242 228.583 59.078L218.357 53.2073C216.371 55.3555 213.649 56.4443 210.191 56.4443C204.85 56.4443 201.446 54.458 199.979 50.4853H230.202C230.54 48.8962 230.702 47.1893 230.702 45.3647ZM199.715 40.9507C200.965 36.463 204.06 34.2167 208.999 34.212C213.766 34.212 216.773 36.4582 218.019 40.9507H199.715Z\" fill=\"white\"/>\n\u003Cpath d=\"M260.556 45.0118L253.273 34.6829L245.799 24.0902H231.217L245.975 45.013L230.702 66.657H245.283L253.273 55.3406L261.248 66.6555H275.829L260.556 45.0118Z\" fill=\"white\"/>\n\u003Cpath d=\"M275.314 24.089L267.839 34.6829H253.272L260.747 24.089H275.314Z\" fill=\"white\"/>\n\u003Cpath d=\"M280.508 24.09V66.6556H293.279V24.09H280.508ZM292.308 7.27236C290.793 5.77037 288.998 5.01987 286.893 5.01987C284.789 5.01987 282.994 5.77037 281.494 7.27113C279.978 8.77213 279.228 10.5817 279.228 12.6858C279.228 14.7752 279.978 16.5847 281.494 18.0858C282.995 19.5868 284.789 20.3368 286.893 20.3368C288.998 20.3368 290.793 19.587 292.308 18.086C293.809 16.585 294.559 14.7754 294.559 12.6861C294.559 10.581 293.809 8.77189 292.308 7.27113V7.27236Z\" fill=\"white\"/>\n\u003Cpath d=\"M47.0999 34.2442C48.4859 35.0443 48.4859 37.0443 47.0999 37.8444L33.2803 45.8212C31.8943 46.6212 30.1617 45.6211 30.1617 44.021V28.0675C30.1617 26.4674 31.8943 25.4674 33.2803 26.2674L47.0999 34.2442Z\" fill=\"#4ADE80\"/>\n\u003Cpath d=\"M50.9993 19.1374L70.2859 2.63C70.9732 2.04167 70.5623 0.915865 69.6573 0.908855L23.6912 0.552726C12.7211 0.251609 6.84422 10.2136 5.27703 15.2322L0.0182691 42.2971C-0.0990421 42.9011 0.363496 43.4619 0.97869 43.4619H18.9544C19.4283 43.4619 19.8341 43.1224 19.9175 42.6561L23.9388 20.1784C24.0222 19.7121 24.428 19.3725 24.9019 19.3725H50.3633C50.5965 19.3725 50.8224 19.2891 50.9993 19.1374Z\" fill=\"white\"/>\n\u003Cpath d=\"M24.2861 51.8205L4.74363 68.9237C4.06684 69.5159 4.48085 70.6305 5.3803 70.6379L51.855 71.0059C62.9298 71.3169 68.8629 61.0334 70.445 55.8525L75.762 27.872C75.8766 27.2694 75.4143 26.7113 74.8008 26.7113H56.6324C56.157 26.7113 55.7506 27.0528 55.6687 27.5209L51.6011 50.769C51.5191 51.2369 51.1127 51.5784 50.6374 51.5784H24.9305C24.6935 51.5784 24.4645 51.6644 24.2861 51.8205Z\" fill=\"white\"/>\u003C/g>",{"left":4,"top":4,"width":141,"height":142,"rotate":4,"vFlip":6,"hFlip":6,"body":143},22,21,"\u003Cg fill=\"none\">\u003Cpath\n    fill=\"#ED4C5C\"\n    d=\"M21.125 10.3125C21.125 5.80935 18.2719 1.99373 14.25 0.584351V20.0406C18.2719 18.6312 21.125 14.8156 21.125 10.3125Z\"\n  />\n\n  \u003Cpath\n    fill=\"#3E4347\"\n    d=\"M0.5 10.3125C0.5 14.8156 3.3875 18.6312 7.375 20.0406V0.584351C3.3875 1.99373 0.5 5.80935 0.5 10.3125Z\"\n  />\n\n  \u003Cpath\n    fill=\"#FFE62E\"\n    d=\"M14.25 0.584375C13.1844 0.20625 12.0156 0 10.8125 0C9.60938 0 8.44062 0.20625 7.375 0.584375V20.0406C8.44062 20.4187 9.60938 20.625 10.8125 20.625C12.0156 20.625 13.1844 20.4187 14.25 20.0406V0.584375Z\"\n  />\u003C/g>",{"left":4,"top":4,"width":15,"height":15,"rotate":4,"vFlip":6,"hFlip":6,"body":145},"\u003Cg fill=\"none\">\u003Cg>\n    \u003Cpath\n      fill=\"#F0F0F0\"\n      d=\"M256 512C397.385 512 512 397.385 512 256C512 114.615 397.385 0 256 0C114.615 0 0 114.615 0 256C0 397.385 114.615 512 256 512Z\"\n    />\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M512 256C512 145.929 442.528 52.094 345.043 15.923V496.078C442.528 459.906 512 366.071 512 256Z\"\n    />\n    \u003Cpath\n      fill=\"#0052B4\"\n      d=\"M0 256C0 366.071 69.473 459.906 166.957 496.077V15.923C69.473 52.094 0 145.929 0 256Z\"\n    />\n  \u003C/g>\u003C/g>",{"left":4,"top":4,"width":15,"height":15,"rotate":4,"vFlip":6,"hFlip":6,"body":147},"\u003Cg fill=\"none\">\u003Cg>\n    \u003Cpath\n      fill=\"#F0F0F0\"\n      d=\"M256 512C397.385 512 512 397.385 512 256C512 114.615 397.385 0 256 0C114.615 0 0 114.615 0 256C0 397.385 114.615 512 256 512Z\"\n    />\n    \u003Cpath\n      fill=\"#A2001D\"\n      d=\"M256 0C145.929 0 52.0939 69.472 15.9229 166.957H496.078C459.906 69.472 366.071 0 256 0Z\"\n    />\n    \u003Cpath\n      fill=\"#0052B4\"\n      d=\"M256 512C366.071 512 459.906 442.528 496.077 345.043H15.9229C52.0939 442.528 145.929 512 256 512Z\"\n    />\n  \u003C/g>\u003C/g>",{"left":4,"top":4,"width":15,"height":15,"rotate":4,"vFlip":6,"hFlip":6,"body":149},"\u003Cg fill=\"none\">\u003Cg>\n    \u003Cpath\n      fill=\"#FFDA44\"\n      d=\"M0 256C0 287.314 5.633 317.31 15.923 345.043L256 367.304L496.077 345.043C506.367 317.31 512 287.314 512 256C512 224.686 506.367 194.69 496.077 166.957L256 144.696L15.923 166.957C5.633 194.69 0 224.686 0 256H0Z\"\n    />\n\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M496.077 166.957C459.906 69.473 366.071 0 256 0C145.929 0 52.094 69.473 15.923 166.957H496.077Z\"\n    />\n\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M15.923 345.043C52.094 442.527 145.929 512 256 512C366.071 512 459.906 442.527 496.077 345.043H15.923Z\"\n    />\n  \u003C/g>\u003C/g>",{"left":4,"top":4,"width":15,"height":15,"rotate":4,"vFlip":6,"hFlip":6,"body":151},"\u003Cg fill=\"none\">\u003Cg>\n    \u003Cpath\n      fill=\"#6DA544\"\n      d=\"M0 256C0 366.07 69.472 459.905 166.955 496.076L189.217 255.999L166.955 15.923C69.472 52.095 0 145.929 0 256Z\"\n    />\n\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M512 256C512 114.616 397.384 0 256 0C224.686 0 194.689 5.633 166.955 15.923V496.077C194.689 506.368 224.686 512 256 512C397.384 512 512 397.384 512 256Z\"\n    />\n\n    \u003Cpath\n      fill=\"#FFDA44\"\n      d=\"M166.957 345.043C216.134 345.043 256 305.177 256 256C256 206.823 216.134 166.957 166.957 166.957C117.78 166.957 77.9141 206.823 77.9141 256C77.9141 305.177 117.78 345.043 166.957 345.043Z\"\n    />\n\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M116.87 211.478V267.13C116.87 294.792 139.294 317.217 166.957 317.217C194.62 317.217 217.044 294.793 217.044 267.13V211.478H116.87Z\"\n    />\n\n    \u003Cpath\n      fill=\"#F0F0F0\"\n      d=\"M166.957 283.826C157.751 283.826 150.261 276.336 150.261 267.13V244.87H183.652V267.131C183.652 276.336 176.162 283.826 166.957 283.826Z\"\n    />\n  \u003C/g>\u003C/g>",{"left":4,"top":4,"width":15,"height":15,"rotate":4,"vFlip":6,"hFlip":6,"body":153},"\u003Cdefs>\u003CclipPath id=\"clip0_4_7301\">\n      \u003Crect\n        fill=\"white\"\n        height=\"512\"\n        width=\"512\"\n      />\n    \u003C/clipPath>\u003C/defs>\u003Cg fill=\"none\">\u003Cg clip-path=\"url(#clip0_4_7301)\">\n    \u003Cpath\n      d=\"M256 512C397.385 512 512 397.385 512 256C512 114.615 397.385 0 256 0C114.615 0 0 114.615 0 256C0 397.385 114.615 512 256 512Z\"\n      fill=\"#D80027\"\n    />\n\n    \u003Cpath\n      d=\"M389.565 211.479H300.522V122.435H211.478V211.479H122.435V300.522H211.478V389.565H300.522V300.522H389.565V211.479Z\"\n      fill=\"#F0F0F0\"\n    />\n  \u003C/g>\u003C/g>",{"left":4,"top":4,"width":15,"height":15,"rotate":4,"vFlip":6,"hFlip":6,"body":155},"\u003Cdefs>\u003CclipPath id=\"clip0_4_7087\">\n      \u003Crect\n        fill=\"white\"\n        height=\"512\"\n        width=\"512\"\n      />\n    \u003C/clipPath>\u003C/defs>\u003Cg fill=\"none\">\u003Cg clip-path=\"url(#clip0_4_7087)\">\n    \u003Cpath\n      d=\"M496.077 345.043C506.368 317.311 512 287.314 512 256C512 224.686 506.368 194.691 496.077 166.957L256 144.696L15.923 166.957C5.633 194.691 0 224.686 0 256C0 287.314 5.633 317.311 15.923 345.043L256 367.304L496.077 345.043Z\"\n      fill=\"#F0F0F0\"\n    />\n\n    \u003Cpath\n      d=\"M256 512C366.07 512 459.906 442.528 496.076 345.043H15.9219C52.0939 442.528 145.928 512 256 512Z\"\n      fill=\"#D80027\"\n    />\n\n    \u003Cpath\n      d=\"M256 0C145.928 0 52.0939 69.472 15.9219 166.957H496.077C459.906 69.472 366.07 0 256 0Z\"\n      fill=\"#D80027\"\n    />\n  \u003C/g>\u003C/g>",{"left":4,"top":4,"width":15,"height":15,"rotate":4,"vFlip":6,"hFlip":6,"body":157},"\u003Cdefs>\u003CclipPath id=\"clip0_4_7321\">\n      \u003Crect\n        fill=\"white\"\n        height=\"512\"\n        width=\"512\"\n      />\n    \u003C/clipPath>\u003C/defs>\u003Cg fill=\"none\">\u003Cg clip-path=\"url(#clip0_4_7321)\">\n    \u003Cpath\n      d=\"M256 512C397.385 512 512 397.385 512 256C512 114.615 397.385 0 256 0C114.615 0 0 114.615 0 256C0 397.385 114.615 512 256 512Z\"\n      fill=\"#F0F0F0\"\n    />\n\n    \u003Cpath\n      d=\"M52.92 100.142C32.811 126.305 17.648 156.46 8.81897 189.219H141.997L52.92 100.142Z\"\n      fill=\"#0052B4\"\n    />\n\n    \u003Cpath\n      d=\"M503.181 189.219C494.352 156.461 479.188 126.306 459.08 100.143L370.005 189.219H503.181Z\"\n      fill=\"#0052B4\"\n    />\n\n    \u003Cpath\n      d=\"M8.81897 322.784C17.649 355.542 32.812 385.697 52.92 411.859L141.994 322.784H8.81897Z\"\n      fill=\"#0052B4\"\n    />\n\n    \u003Cpath\n      d=\"M411.858 52.9211C385.695 32.8121 355.541 17.6491 322.782 8.81909V141.996L411.858 52.9211Z\"\n      fill=\"#0052B4\"\n    />\n\n    \u003Cpath\n      d=\"M100.142 459.079C126.305 479.188 156.46 494.351 189.218 503.181V370.005L100.142 459.079Z\"\n      fill=\"#0052B4\"\n    />\n\n    \u003Cpath\n      d=\"M189.217 8.81909C156.459 17.6491 126.304 32.8121 100.142 52.9201L189.217 141.995V8.81909Z\"\n      fill=\"#0052B4\"\n    />\n\n    \u003Cpath\n      d=\"M322.783 503.181C355.541 494.351 385.696 479.188 411.858 459.08L322.783 370.005V503.181Z\"\n      fill=\"#0052B4\"\n    />\n\n    \u003Cpath\n      d=\"M370.005 322.784L459.08 411.86C479.188 385.698 494.352 355.542 503.181 322.784H370.005Z\"\n      fill=\"#0052B4\"\n    />\n\n    \u003Cpath\n      d=\"M509.833 222.609H289.393H289.392V2.167C278.461 0.744 267.317 0 256 0C244.681 0 233.539 0.744 222.609 2.167V222.607V222.608H2.167C0.744 233.539 0 244.683 0 256C0 267.319 0.744 278.461 2.167 289.391H222.607H222.608V509.833C233.539 511.256 244.681 512 256 512C267.317 512 278.461 511.257 289.391 509.833V289.393V289.392H509.833C511.256 278.461 512 267.319 512 256C512 244.683 511.256 233.539 509.833 222.609Z\"\n      fill=\"#D80027\"\n    />\n\n    \u003Cpath\n      d=\"M322.783 322.784L437.019 437.02C442.273 431.768 447.285 426.277 452.067 420.585L354.265 322.783H322.783V322.784Z\"\n      fill=\"#D80027\"\n    />\n\n    \u003Cpath\n      d=\"M189.217 322.784H189.215L74.98 437.019C80.232 442.273 85.723 447.285 91.415 452.067L189.217 354.263V322.784Z\"\n      fill=\"#D80027\"\n    />\n\n    \u003Cpath\n      d=\"M189.217 189.219V189.217L74.981 74.98C69.727 80.232 64.715 85.723 59.933 91.415L157.736 189.218H189.217V189.219Z\"\n      fill=\"#D80027\"\n    />\n\n    \u003Cpath\n      d=\"M322.783 189.219L437.02 74.9811C431.768 69.7271 426.277 64.7151 420.585 59.9341L322.783 157.737V189.219Z\"\n      fill=\"#D80027\"\n    />\n  \u003C/g>\u003C/g>",{"left":4,"top":4,"width":15,"height":15,"rotate":4,"vFlip":6,"hFlip":6,"body":159},"\u003Cdefs>\u003CclipPath id=\"clip0_4_7258\">\n      \u003Crect\n        fill=\"white\"\n        height=\"512\"\n        width=\"512\"\n      />\n    \u003C/clipPath>\u003C/defs>\u003Cg fill=\"none\">\u003Cg clip-path=\"url(#clip0_4_7258)\">\n    \u003Cpath\n      d=\"M256 512C397.385 512 512 397.385 512 256C512 114.615 397.385 0 256 0C114.615 0 0 114.615 0 256C0 397.385 114.615 512 256 512Z\"\n      fill=\"#F0F0F0\"\n    />\n\n    \u003Cpath\n      d=\"M512 256C512 397.384 397.384 512 256 512C114.616 512 0 397.384 0 256\"\n      fill=\"#D80027\"\n    />\n  \u003C/g>\u003C/g>",{"left":4,"top":4,"width":15,"height":15,"rotate":4,"vFlip":6,"hFlip":6,"body":161},"\u003Cdefs>\u003CclipPath id=\"clip0_4_7106\">\n      \u003Crect\n        fill=\"white\"\n        height=\"512\"\n        width=\"512\"\n      />\n    \u003C/clipPath>\u003C/defs>\u003Cg fill=\"none\">\u003Cg clip-path=\"url(#clip0_4_7106)\">\n    \u003Cpath\n      d=\"M256 512C397.385 512 512 397.385 512 256C512 114.615 397.385 0 256 0C114.615 0 0 114.615 0 256C0 397.385 114.615 512 256 512Z\"\n      fill=\"#6DA544\"\n    />\n\n    \u003Cpath\n      d=\"M256 100.174L467.478 256L256 411.826L44.5225 256L256 100.174Z\"\n      fill=\"#FFDA44\"\n    />\n\n    \u003Cpath\n      d=\"M256 345.043C305.177 345.043 345.043 305.177 345.043 256C345.043 206.823 305.177 166.957 256 166.957C206.823 166.957 166.957 206.823 166.957 256C166.957 305.177 206.823 345.043 256 345.043Z\"\n      fill=\"#F0F0F0\"\n    />\n\n    \u003Cpath\n      d=\"M211.478 250.435C195.994 250.435 181.051 252.79 166.985 257.16C167.608 305.8 207.212 345.044 256 345.044C286.168 345.044 312.812 330.027 328.919 307.076C301.362 272.579 258.961 250.435 211.478 250.435Z\"\n      fill=\"#0052B4\"\n    />\n\n    \u003Cpath\n      d=\"M343.394 273.06C344.466 267.536 345.045 261.837 345.045 256C345.045 206.822 305.179 166.957 256.002 166.957C219.308 166.957 187.808 189.158 174.176 220.856C186.226 218.359 198.702 217.044 211.481 217.044C263.198 217.043 309.984 238.541 343.394 273.06Z\"\n      fill=\"#0052B4\"\n    />\n  \u003C/g>\u003C/g>",{"left":4,"top":4,"width":15,"height":15,"rotate":4,"vFlip":6,"hFlip":6,"body":163},"\u003Cdefs>\u003CclipPath id=\"clip0_4_7116\">\n      \u003Crect\n        fill=\"white\"\n        height=\"512\"\n        width=\"512\"\n      />\n    \u003C/clipPath>\u003C/defs>\u003Cg fill=\"none\">\u003Cg clip-path=\"url(#clip0_4_7116)\">\n    \u003Cpath\n      d=\"M256 512C397.385 512 512 397.385 512 256C512 114.615 397.385 0 256 0C114.615 0 0 114.615 0 256C0 397.385 114.615 512 256 512Z\"\n      fill=\"#F0F0F0\"\n    />\n\n    \u003Cpath\n      d=\"M512 256C512 154.506 452.935 66.8101 367.304 25.4021V486.597C452.935 445.19 512 357.494 512 256Z\"\n      fill=\"#D80027\"\n    />\n\n    \u003Cpath\n      d=\"M0 256C0 357.494 59.065 445.19 144.696 486.598V25.4021C59.065 66.8101 0 154.506 0 256Z\"\n      fill=\"#D80027\"\n    />\n\n    \u003Cpath\n      d=\"M300.522 289.391L345.043 267.13L322.783 256V233.739L278.261 256L300.522 211.478H278.261L256 178.087L233.739 211.478H211.478L233.739 256L189.217 233.739V256L166.957 267.13L211.478 289.391L200.348 311.652H244.87V345.043H267.13V311.652H311.652L300.522 289.391Z\"\n      fill=\"#D80027\"\n    />\n  \u003C/g>\u003C/g>",{"left":4,"top":4,"width":15,"height":15,"rotate":4,"vFlip":6,"hFlip":6,"body":165},"\u003Cg fill=\"none\">\u003Cg>\n    \u003Cpath\n      fill=\"#F0F0F0\"\n      d=\"M256 512C397.385 512 512 397.385 512 256C512 114.615 397.385 0 256 0C114.615 0 0 114.615 0 256C0 397.385 114.615 512 256 512Z\"\n    />\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M244.87 256H512C512 232.894 508.92 210.51 503.181 189.217H244.87V256Z\"\n    />\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M244.87 122.435H474.426C458.755 96.8629 438.718 74.2599 415.356 55.6519H244.87V122.435Z\"\n    />\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M256 512C316.249 512 371.626 491.176 415.356 456.348H96.644C140.374 491.176 195.751 512 256 512Z\"\n    />\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M37.5738 389.565H474.426C487.007 369.036 496.764 346.596 503.181 322.782H8.81885C15.2358 346.596 24.9928 369.036 37.5738 389.565Z\"\n    />\n    \u003Cpath\n      fill=\"#0052B4\"\n      d=\"M118.584 39.978H141.913L120.213 55.743L128.502 81.252L106.803 65.487L85.104 81.252L92.264 59.215C73.158 75.13 56.412 93.776 42.612 114.552H50.087L36.274 124.587C34.122 128.177 32.058 131.824 30.08 135.525L36.676 155.826L24.37 146.885C21.311 153.366 18.513 159.993 15.998 166.758L23.265 189.126H50.087L28.387 204.891L36.676 230.4L14.977 214.635L1.979 224.079C0.678 234.537 0 245.189 0 256H256C256 114.616 256 97.948 256 0C205.428 0 158.285 14.67 118.584 39.978ZM128.502 230.4L106.803 214.635L85.104 230.4L93.393 204.891L71.693 189.126H98.515L106.803 163.617L115.091 189.126H141.913L120.213 204.891L128.502 230.4ZM120.213 130.317L128.502 155.826L106.803 140.061L85.104 155.826L93.393 130.317L71.693 114.552H98.515L106.803 89.043L115.091 114.552H141.913L120.213 130.317ZM220.328 230.4L198.629 214.635L176.93 230.4L185.219 204.891L163.519 189.126H190.341L198.629 163.617L206.917 189.126H233.739L212.039 204.891L220.328 230.4ZM212.039 130.317L220.328 155.826L198.629 140.061L176.93 155.826L185.219 130.317L163.519 114.552H190.341L198.629 89.043L206.917 114.552H233.739L212.039 130.317ZM212.039 55.743L220.328 81.252L198.629 65.487L176.93 81.252L185.219 55.743L163.519 39.978H190.341L198.629 14.469L206.917 39.978H233.739L212.039 55.743Z\"\n    />\n  \u003C/g>\u003C/g>",{"left":4,"top":4,"width":167,"height":168,"rotate":4,"vFlip":6,"hFlip":6,"body":169},119.66407,40,"\u003Cg>\n    \u003Cg>\n      \u003Cg>\n        \u003Cpath fill=\"black\"\n          d=\"M110.13477,0H9.53468c-.3667,0-.729,0-1.09473.002-.30615.002-.60986.00781-.91895.0127A13.21476,13.21476,0,0,0,5.5171.19141a6.66509,6.66509,0,0,0-1.90088.627A6.43779,6.43779,0,0,0,1.99757,1.99707,6.25844,6.25844,0,0,0,.81935,3.61816a6.60119,6.60119,0,0,0-.625,1.90332,12.993,12.993,0,0,0-.1792,2.002C.00587,7.83008.00489,8.1377,0,8.44434V31.5586c.00489.3105.00587.6113.01515.9219a12.99232,12.99232,0,0,0,.1792,2.0019,6.58756,6.58756,0,0,0,.625,1.9043A6.20778,6.20778,0,0,0,1.99757,38.001a6.27445,6.27445,0,0,0,1.61865,1.1787,6.70082,6.70082,0,0,0,1.90088.6308,13.45514,13.45514,0,0,0,2.0039.1768c.30909.0068.6128.0107.91895.0107C8.80567,40,9.168,40,9.53468,40H110.13477c.3594,0,.7246,0,1.084-.002.3047,0,.6172-.0039.9219-.0107a13.279,13.279,0,0,0,2-.1768,6.80432,6.80432,0,0,0,1.9082-.6308,6.27742,6.27742,0,0,0,1.6172-1.1787,6.39482,6.39482,0,0,0,1.1816-1.6143,6.60413,6.60413,0,0,0,.6191-1.9043,13.50643,13.50643,0,0,0,.1856-2.0019c.0039-.3106.0039-.6114.0039-.9219.0078-.3633.0078-.7246.0078-1.0938V9.53613c0-.36621,0-.72949-.0078-1.09179,0-.30664,0-.61426-.0039-.9209a13.5071,13.5071,0,0,0-.1856-2.002,6.6177,6.6177,0,0,0-.6191-1.90332,6.46619,6.46619,0,0,0-2.7988-2.7998,6.76754,6.76754,0,0,0-1.9082-.627,13.04394,13.04394,0,0,0-2-.17676c-.3047-.00488-.6172-.01074-.9219-.01269-.3594-.002-.7246-.002-1.084-.002Z\" />\n        \u003Cpath fill=\"black\"\n          d=\"M8.44483,39.125c-.30468,0-.602-.0039-.90429-.0107a12.68714,12.68714,0,0,1-1.86914-.1631,5.88381,5.88381,0,0,1-1.65674-.5479,5.40573,5.40573,0,0,1-1.397-1.0166,5.32082,5.32082,0,0,1-1.02051-1.3965,5.72186,5.72186,0,0,1-.543-1.6572,12.41351,12.41351,0,0,1-.1665-1.875c-.00634-.2109-.01464-.9131-.01464-.9131V8.44434S.88185,7.75293.8877,7.5498a12.37039,12.37039,0,0,1,.16553-1.87207,5.7555,5.7555,0,0,1,.54346-1.6621A5.37349,5.37349,0,0,1,2.61183,2.61768,5.56543,5.56543,0,0,1,4.01417,1.59521a5.82309,5.82309,0,0,1,1.65332-.54394A12.58589,12.58589,0,0,1,7.543.88721L8.44532.875H111.21387l.9131.0127a12.38493,12.38493,0,0,1,1.8584.16259,5.93833,5.93833,0,0,1,1.6709.54785,5.59374,5.59374,0,0,1,2.415,2.41993,5.76267,5.76267,0,0,1,.5352,1.64892,12.995,12.995,0,0,1,.1738,1.88721c.0029.2832.0029.5874.0029.89014.0079.375.0079.73193.0079,1.09179V30.4648c0,.3633,0,.7178-.0079,1.0752,0,.3252,0,.6231-.0039.9297a12.73126,12.73126,0,0,1-.1709,1.8535,5.739,5.739,0,0,1-.54,1.67,5.48029,5.48029,0,0,1-1.0156,1.3857,5.4129,5.4129,0,0,1-1.3994,1.0225,5.86168,5.86168,0,0,1-1.668.5498,12.54218,12.54218,0,0,1-1.8692.1631c-.2929.0068-.5996.0107-.8974.0107l-1.084.002Z\" />\n      \u003C/g>\n      \u003Cg id=\"_Group_\" data-name=\"<Group>\">\n        \u003Cg id=\"_Group_2\" data-name=\"<Group>\">\n          \u003Cg id=\"_Group_3\" data-name=\"<Group>\">\n            \u003Cpath id=\"_Path_\" fill=\"white\"\n              d=\"M24.76888,20.30068a4.94881,4.94881,0,0,1,2.35656-4.15206,5.06566,5.06566,0,0,0-3.99116-2.15768c-1.67924-.17626-3.30719,1.00483-4.1629,1.00483-.87227,0-2.18977-.98733-3.6085-.95814a5.31529,5.31529,0,0,0-4.47292,2.72787c-1.934,3.34842-.49141,8.26947,1.3612,10.97608.9269,1.32535,2.01018,2.8058,3.42763,2.7533,1.38706-.05753,1.9051-.88448,3.5794-.88448,1.65876,0,2.14479.88448,3.591.8511,1.48838-.02416,2.42613-1.33124,3.32051-2.66914a10.962,10.962,0,0,0,1.51842-3.09251A4.78205,4.78205,0,0,1,24.76888,20.30068Z\"\n              data-name=\"<Path>\" />\n            \u003Cpath id=\"_Path_2\" fill=\"white\"\n              d=\"M22.03725,12.21089a4.87248,4.87248,0,0,0,1.11452-3.49062,4.95746,4.95746,0,0,0-3.20758,1.65961,4.63634,4.63634,0,0,0-1.14371,3.36139A4.09905,4.09905,0,0,0,22.03725,12.21089Z\"\n              data-name=\"<Path>\" />\n          \u003C/g>\n        \u003C/g>\n        \u003Cg>\n          \u003Cpath fill=\"white\"\n            d=\"M42.30227,27.13965h-4.7334l-1.13672,3.35645H34.42727l4.4834-12.418h2.083l4.4834,12.418H43.438ZM38.0591,25.59082h3.752l-1.84961-5.44727h-.05176Z\" />\n          \u003Cpath fill=\"white\"\n            d=\"M55.15969,25.96973c0,2.81348-1.50586,4.62109-3.77832,4.62109a3.0693,3.0693,0,0,1-2.84863-1.584h-.043v4.48438h-1.8584V21.44238H48.4302v1.50586h.03418a3.21162,3.21162,0,0,1,2.88281-1.60059C53.645,21.34766,55.15969,23.16406,55.15969,25.96973Zm-1.91016,0c0-1.833-.94727-3.03809-2.39258-3.03809-1.41992,0-2.375,1.23047-2.375,3.03809,0,1.82422.95508,3.0459,2.375,3.0459C52.30227,29.01563,53.24953,27.81934,53.24953,25.96973Z\" />\n          \u003Cpath fill=\"white\"\n            d=\"M65.12453,25.96973c0,2.81348-1.50586,4.62109-3.77832,4.62109a3.0693,3.0693,0,0,1-2.84863-1.584h-.043v4.48438h-1.8584V21.44238H58.395v1.50586h.03418A3.21162,3.21162,0,0,1,61.312,21.34766C63.60988,21.34766,65.12453,23.16406,65.12453,25.96973Zm-1.91016,0c0-1.833-.94727-3.03809-2.39258-3.03809-1.41992,0-2.375,1.23047-2.375,3.03809,0,1.82422.95508,3.0459,2.375,3.0459C62.26711,29.01563,63.21438,27.81934,63.21438,25.96973Z\" />\n          \u003Cpath fill=\"white\"\n            d=\"M71.71047,27.03613c.1377,1.23145,1.334,2.04,2.96875,2.04,1.56641,0,2.69336-.80859,2.69336-1.91895,0-.96387-.67969-1.541-2.28906-1.93652l-1.60937-.3877c-2.28027-.55078-3.33887-1.61719-3.33887-3.34766,0-2.14258,1.86719-3.61426,4.51855-3.61426,2.624,0,4.42285,1.47168,4.4834,3.61426h-1.876c-.1123-1.23926-1.13672-1.9873-2.63379-1.9873s-2.52148.75684-2.52148,1.8584c0,.87793.6543,1.39453,2.25488,1.79l1.36816.33594c2.54785.60254,3.60645,1.626,3.60645,3.44238,0,2.32324-1.85059,3.77832-4.79395,3.77832-2.75391,0-4.61328-1.4209-4.7334-3.667Z\" />\n          \u003Cpath fill=\"white\"\n            d=\"M83.34621,19.2998v2.14258h1.72168v1.47168H83.34621v4.99121c0,.77539.34473,1.13672,1.10156,1.13672a5.80752,5.80752,0,0,0,.61133-.043v1.46289a5.10351,5.10351,0,0,1-1.03223.08594c-1.833,0-2.54785-.68848-2.54785-2.44434V22.91406H80.16262V21.44238H81.479V19.2998Z\" />\n          \u003Cpath fill=\"white\"\n            d=\"M86.065,25.96973c0-2.84863,1.67773-4.63867,4.29395-4.63867,2.625,0,4.29492,1.79,4.29492,4.63867,0,2.85645-1.66113,4.63867-4.29492,4.63867C87.72609,30.6084,86.065,28.82617,86.065,25.96973Zm6.69531,0c0-1.9541-.89551-3.10742-2.40137-3.10742s-2.40039,1.16211-2.40039,3.10742c0,1.96191.89453,3.10645,2.40039,3.10645S92.76027,27.93164,92.76027,25.96973Z\" />\n          \u003Cpath fill=\"white\"\n            d=\"M96.18606,21.44238h1.77246v1.541h.043a2.1594,2.1594,0,0,1,2.17773-1.63574,2.86616,2.86616,0,0,1,.63672.06934v1.73828a2.59794,2.59794,0,0,0-.835-.1123,1.87264,1.87264,0,0,0-1.93652,2.083v5.37012h-1.8584Z\" />\n          \u003Cpath fill=\"white\"\n            d=\"M109.3843,27.83691c-.25,1.64355-1.85059,2.77148-3.89844,2.77148-2.63379,0-4.26855-1.76465-4.26855-4.5957,0-2.83984,1.64355-4.68164,4.19043-4.68164,2.50488,0,4.08008,1.7207,4.08008,4.46582v.63672h-6.39453v.1123a2.358,2.358,0,0,0,2.43555,2.56445,2.04834,2.04834,0,0,0,2.09082-1.27344Zm-6.28223-2.70215h4.52637a2.1773,2.1773,0,0,0-2.2207-2.29785A2.292,2.292,0,0,0,103.10207,25.13477Z\" />\n        \u003C/g>\n      \u003C/g>\n    \u003C/g>\n    \u003Cg id=\"_Group_4\" data-name=\"<Group>\">\n      \u003Cg>\n        \u003Cpath fill=\"white\"\n          d=\"M37.82619,8.731a2.63964,2.63964,0,0,1,2.80762,2.96484c0,1.90625-1.03027,3.002-2.80762,3.002H35.67092V8.731Zm-1.22852,5.123h1.125a1.87588,1.87588,0,0,0,1.96777-2.146,1.881,1.881,0,0,0-1.96777-2.13379h-1.125Z\" />\n        \u003Cpath fill=\"white\"\n          d=\"M41.68068,12.44434a2.13323,2.13323,0,1,1,4.24707,0,2.13358,2.13358,0,1,1-4.24707,0Zm3.333,0c0-.97607-.43848-1.54687-1.208-1.54687-.77246,0-1.207.5708-1.207,1.54688,0,.98389.43457,1.55029,1.207,1.55029C44.57522,13.99463,45.01369,13.42432,45.01369,12.44434Z\" />\n        \u003Cpath fill=\"white\"\n          d=\"M51.57326,14.69775h-.92187l-.93066-3.31641h-.07031l-.92676,3.31641h-.91309l-1.24121-4.50293h.90137l.80664,3.436h.06641l.92578-3.436h.85254l.92578,3.436h.07031l.80273-3.436h.88867Z\" />\n        \u003Cpath fill=\"white\"\n          d=\"M53.85354,10.19482H54.709v.71533h.06641a1.348,1.348,0,0,1,1.34375-.80225,1.46456,1.46456,0,0,1,1.55859,1.6748v2.915h-.88867V12.00586c0-.72363-.31445-1.0835-.97168-1.0835a1.03294,1.03294,0,0,0-1.0752,1.14111v2.63428h-.88867Z\" />\n        \u003Cpath fill=\"white\"\n          d=\"M59.09377,8.437h.88867v6.26074h-.88867Z\" />\n        \u003Cpath fill=\"white\"\n          d=\"M61.21779,12.44434a2.13346,2.13346,0,1,1,4.24756,0,2.1338,2.1338,0,1,1-4.24756,0Zm3.333,0c0-.97607-.43848-1.54687-1.208-1.54687-.77246,0-1.207.5708-1.207,1.54688,0,.98389.43457,1.55029,1.207,1.55029C64.11232,13.99463,64.5508,13.42432,64.5508,12.44434Z\" />\n        \u003Cpath fill=\"white\"\n          d=\"M66.4009,13.42432c0-.81055.60352-1.27783,1.6748-1.34424l1.21973-.07031v-.38867c0-.47559-.31445-.74414-.92187-.74414-.49609,0-.83984.18213-.93848.50049h-.86035c.09082-.77344.81836-1.26953,1.83984-1.26953,1.12891,0,1.76563.562,1.76563,1.51318v3.07666h-.85547v-.63281h-.07031a1.515,1.515,0,0,1-1.35254.707A1.36026,1.36026,0,0,1,66.4009,13.42432Zm2.89453-.38477v-.37646l-1.09961.07031c-.62012.0415-.90137.25244-.90137.64941,0,.40527.35156.64111.835.64111A1.0615,1.0615,0,0,0,69.29543,13.03955Z\" />\n        \u003Cpath fill=\"white\"\n          d=\"M71.34816,12.44434c0-1.42285.73145-2.32422,1.86914-2.32422a1.484,1.484,0,0,1,1.38086.79h.06641V8.437h.88867v6.26074h-.85156v-.71143h-.07031a1.56284,1.56284,0,0,1-1.41406.78564C72.0718,14.772,71.34816,13.87061,71.34816,12.44434Zm.918,0c0,.95508.4502,1.52979,1.20313,1.52979.749,0,1.21191-.583,1.21191-1.52588,0-.93848-.46777-1.52979-1.21191-1.52979C72.72121,10.91846,72.26613,11.49707,72.26613,12.44434Z\" />\n        \u003Cpath fill=\"white\"\n          d=\"M79.23,12.44434a2.13323,2.13323,0,1,1,4.24707,0,2.13358,2.13358,0,1,1-4.24707,0Zm3.333,0c0-.97607-.43848-1.54687-1.208-1.54687-.77246,0-1.207.5708-1.207,1.54688,0,.98389.43457,1.55029,1.207,1.55029C82.12453,13.99463,82.563,13.42432,82.563,12.44434Z\" />\n        \u003Cpath fill=\"white\"\n          d=\"M84.66945,10.19482h.85547v.71533h.06641a1.348,1.348,0,0,1,1.34375-.80225,1.46456,1.46456,0,0,1,1.55859,1.6748v2.915H87.605V12.00586c0-.72363-.31445-1.0835-.97168-1.0835a1.03294,1.03294,0,0,0-1.0752,1.14111v2.63428h-.88867Z\" />\n        \u003Cpath fill=\"white\"\n          d=\"M93.51516,9.07373v1.1416h.97559v.74854h-.97559V13.2793c0,.47168.19434.67822.63672.67822a2.96657,2.96657,0,0,0,.33887-.02051v.74023a2.9155,2.9155,0,0,1-.4834.04541c-.98828,0-1.38184-.34766-1.38184-1.21582v-2.543h-.71484v-.74854h.71484V9.07373Z\" />\n        \u003Cpath fill=\"white\"\n          d=\"M95.70461,8.437h.88086v2.48145h.07031a1.3856,1.3856,0,0,1,1.373-.80664,1.48339,1.48339,0,0,1,1.55078,1.67871v2.90723H98.69v-2.688c0-.71924-.335-1.0835-.96289-1.0835a1.05194,1.05194,0,0,0-1.13379,1.1416v2.62988h-.88867Z\" />\n        \u003Cpath fill=\"white\"\n          d=\"M104.76125,13.48193a1.828,1.828,0,0,1-1.95117,1.30273A2.04531,2.04531,0,0,1,100.73,12.46045a2.07685,2.07685,0,0,1,2.07617-2.35254c1.25293,0,2.00879.856,2.00879,2.27V12.688h-3.17969v.0498a1.1902,1.1902,0,0,0,1.19922,1.29,1.07934,1.07934,0,0,0,1.07129-.5459Zm-3.126-1.45117h2.27441a1.08647,1.08647,0,0,0-1.1084-1.1665A1.15162,1.15162,0,0,0,101.63527,12.03076Z\" />\n      \u003C/g>\n    \u003C/g>\n  \u003C/g>",{"left":171,"top":171,"width":172,"height":173,"rotate":4,"vFlip":6,"hFlip":6,"body":174},10,135,45,"\u003Cdefs>\u003ClinearGradient id=\"a\" gradientTransform=\"matrix(1 0 0 -1 0 202)\" gradientUnits=\"userSpaceOnUse\" x1=\"31.8\"\n      x2=\"15.02\" y1=\"183.29\" y2=\"166.51\">\n      \u003Cstop offset=\"0\" stop-color=\"#00a0ff\" />\n      \u003Cstop offset=\".01\" stop-color=\"#00a1ff\" />\n      \u003Cstop offset=\".26\" stop-color=\"#00beff\" />\n      \u003Cstop offset=\".51\" stop-color=\"#00d2ff\" />\n      \u003Cstop offset=\".76\" stop-color=\"#00dfff\" />\n      \u003Cstop offset=\"1\" stop-color=\"#00e3ff\" />\n    \u003C/linearGradient>\n    \u003ClinearGradient id=\"b\" gradientTransform=\"matrix(1 0 0 -1 0 202)\" gradientUnits=\"userSpaceOnUse\" x1=\"43.83\"\n      x2=\"19.64\" y1=\"172\" y2=\"172\">\n      \u003Cstop offset=\"0\" stop-color=\"#ffe000\" />\n      \u003Cstop offset=\".41\" stop-color=\"#ffbd00\" />\n      \u003Cstop offset=\".78\" stop-color=\"orange\" />\n      \u003Cstop offset=\"1\" stop-color=\"#ff9c00\" />\n    \u003C/linearGradient>\n    \u003ClinearGradient id=\"c\" gradientTransform=\"matrix(1 0 0 -1 0 202)\" gradientUnits=\"userSpaceOnUse\" x1=\"34.83\"\n      x2=\"12.07\" y1=\"169.7\" y2=\"146.95\">\n      \u003Cstop offset=\"0\" stop-color=\"#ff3a44\" />\n      \u003Cstop offset=\"1\" stop-color=\"#c31162\" />\n    \u003C/linearGradient>\n    \u003ClinearGradient id=\"d\" gradientTransform=\"matrix(1 0 0 -1 0 202)\" gradientUnits=\"userSpaceOnUse\" x1=\"17.3\"\n      x2=\"27.46\" y1=\"191.82\" y2=\"181.66\">\n      \u003Cstop offset=\"0\" stop-color=\"#32a071\" />\n      \u003Cstop offset=\".07\" stop-color=\"#2da771\" />\n      \u003Cstop offset=\".48\" stop-color=\"#15cf74\" />\n      \u003Cstop offset=\".8\" stop-color=\"#06e775\" />\n      \u003Cstop offset=\"1\" stop-color=\"#00f076\" />\n    \u003C/linearGradient>\u003C/defs>\u003Cg fill=\"black\">\n  \u003Crect height=\"45\" rx=\"5\" ry=\"5\" width=\"135\" x=\"10\" y=\"10\" />\n  \u003Cpath fill=\"black\"\n    d=\"M140 10.8a4.2 4.2 0 0 1 4.2 4.2v35a4.2 4.2 0 0 1-4.2 4.2H15a4.2 4.2 0 0 1-4.2-4.2V15a4.2 4.2 0 0 1 4.2-4.2h125m0-.8H15a5 5 0 0 0-5 5v35a5 5 0 0 0 5 5h125a5 5 0 0 0 5-5V15a5 5 0 0 0-5-5z\" />\n  \u003Cpath fill=\"white\" stroke=\"white\"\n    d=\"M57.42 24.24a2.71 2.71 0 0 1-.75 2 2.91 2.91 0 0 1-2.2.89 3.15 3.15 0 0 1-2.21-5.37 3 3 0 0 1 2.21-.9 3.1 3.1 0 0 1 1.23.25 2.47 2.47 0 0 1 .94.67l-.53.53a2 2 0 0 0-1.64-.71 2.32 2.32 0 0 0-2.33 2.4 2.36 2.36 0 0 0 4 1.73 1.89 1.89 0 0 0 .5-1.22h-2.17v-.72h2.91a2.54 2.54 0 0 1 .04.45zM62 21.74h-2.7v1.9h2.46v.72H59.3v1.9H62V27h-3.5v-6H62zM65.28 27h-.77v-5.26h-1.68V21H67v.74h-1.72zM69.94 27v-6h.77v6zM74.13 27h-.77v-5.26h-1.68V21h4.12v.74h-1.67zM83.61 26.22a3.12 3.12 0 0 1-4.4 0 3.24 3.24 0 0 1 0-4.45 3.1 3.1 0 0 1 4.4 0 3.23 3.23 0 0 1 0 4.45zm-3.83-.5a2.31 2.31 0 0 0 3.26 0 2.56 2.56 0 0 0 0-3.44 2.31 2.31 0 0 0-3.26 0 2.56 2.56 0 0 0 0 3.44zM85.58 27v-6h.94l2.92 4.67V21h.77v6h-.8l-3.05-4.89V27z\"\n    stroke-miterlimit=\"10\" stroke-width=\".2\" />\n  \u003Cpath fill=\"white\"\n    d=\"M78.14 34.25A4.25 4.25 0 1 0 82.41 38.5a4.19 4.19 0 0 0-4.27-4.25zm0 6.83a2.58 2.58 0 1 1 2.4-2.58 2.46 2.46 0 0 1-2.4 2.58zm-9.31-6.83A4.25 4.25 0 1 0 73.09 38.5a4.19 4.19 0 0 0-4.27-4.25zm0 6.83A2.58 2.58 0 1 1 71.22 38.5a2.46 2.46 0 0 1-2.4 2.58zm-11.09-5.52v1.8h4.32a3.77 3.77 0 0 1-1 2.27 4.42 4.42 0 0 1-3.33 1.32 4.8 4.8 0 0 1 0-9.6A4.6 4.6 0 0 1 61 32.64l1.27-1.27A6.29 6.29 0 0 0 57.74 29.5a6.61 6.61 0 1 0 0 13.21 6 6 0 0 0 4.61-1.85 6 6 0 0 0 1.56-4.22 5.87 5.87 0 0 0-.1-1.13zm45.31 1.4a4 4 0 0 0-3.64-2.71 4 4 0 0 0-4 4.25 4.16 4.16 0 0 0 4.22 4.25 4.23 4.23 0 0 0 3.54-1.88l-1.45-1a2.43 2.43 0 0 1-2.09 1.18 2.16 2.16 0 0 1-2.06-1.29l5.69-2.35zm-5.8 1.42a2.33 2.33 0 0 1 2.22-2.48 1.65 1.65 0 0 1 1.58.9zM92.63 42.5h1.87V30h-1.87zm-3.06-7.3h-.07a3 3 0 0 0-2.24-1 4.26 4.26 0 0 0 0 8.51 2.9 2.9 0 0 0 2.24-1h.06v.61c0 1.63-.87 2.5-2.27 2.5a2.35 2.35 0 0 1-2.14-1.51l-1.63.68A4.05 4.05 0 0 0 87.29 46c2.19 0 4-1.29 4-4.43V34.5h-1.72zm-2.14 5.88a2.59 2.59 0 0 1 0-5.16A2.4 2.4 0 0 1 89.7 38.5a2.38 2.38 0 0 1-2.28 2.58zm24.38-11.08h-4.47V42.5h1.87v-4.74h2.61a3.89 3.89 0 1 0 0-7.76zm0 6h-2.61v-4.26h2.65a2.14 2.14 0 1 1 0 4.29zm11.53-1.8a3.5 3.5 0 0 0-3.33 1.91l1.66.69a1.77 1.77 0 0 1 1.7-.92 1.8 1.8 0 0 1 2 1.61v.13a4.13 4.13 0 0 0-1.95-.48c-1.79 0-3.6 1-3.6 2.81a2.89 2.89 0 0 0 3.1 2.75 2.63 2.63 0 0 0 2.4-1.2h.06v1h1.8v-4.81c0-2.19-1.66-3.46-3.79-3.46zm-.23 6.85c-.61 0-1.46-.31-1.46-1.06 0-1 1.06-1.33 2-1.33a3.32 3.32 0 0 1 1.7.42 2.26 2.26 0 0 1-2.19 2zM133.74 34.5l-2.14 5.42h-.06L129.32 34.5h-2l3.33 7.58-1.9 4.21h1.95L135.82 34.5zm-16.81 8h1.87V30h-1.87z\" />\n  \u003Cpath d=\"M20.44 20.04a2 2 0 0 0-.46 1.4v22.12a2 2 0 0 0 .46 1.4l.07.07L32.9 32.65v-.29L20.51 19.97z\" fill=\"url(#a)\" />\n  \u003Cpath d=\"M37 36.78l-4.1-4.13v-.29l4.1-4.14.09.05L42 31.06c1.4.79 1.4 2.09 0 2.89l-4.89 2.78z\" fill=\"url(#b)\" />\n  \u003Cpath d=\"M37.12 36.72L32.9 32.5 20.44 44.96a1.63 1.63 0 0 0 2.08.06l14.61-8.3\" fill=\"url(#c)\" />\n  \u003Cpath d=\"M37.12 28.28l-14.61-8.3a1.63 1.63 0 0 0-2.08.06L32.9 32.5z\" fill=\"url(#d)\" />\n  \u003Cpath d=\"M37 36.63l-14.49 8.25a1.67 1.67 0 0 1-2 0l-.07.07.07.07a1.66 1.66 0 0 0 2 0l14.61-8.3z\" opacity=\".2\"\n    style=\"isolation:isolate\" />\n  \u003Cpath\n    d=\"M20.44 42.32a2 2 0 0 1-.46-1.4v.15a2 2 0 0 0 .46 1.4l.07-.07zM42 33.8l-5 2.83.09.09L42 33.94A1.75 1.75 0 0 0 43 32.5a1.86 1.86 0 0 1-1 1.3z\"\n    opacity=\".12\" style=\"isolation:isolate\" />\n  \u003Cpath fill=\"white\"\n    d=\"M22.51 20.12L42 31.2a1.86 1.86 0 0 1 1 1.3 1.75 1.75 0 0 0-1-1.44L22.51 19.98c-1.4-.79-2.54-.13-2.54 1.47v.15c.03-1.61 1.15-2.27 2.54-1.48z\"\n    opacity=\".25\" style=\"isolation:isolate\" />\u003C/g>",{"left":4,"top":4,"width":176,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":177},25,"\u003Cg fill=\"none\">\u003Cpath d=\"M12.5 2.67773C11.5863 2.67773 10.6901 2.92808 9.90875 3.40159L4.90875 6.43159C4.17349 6.87714 3.56552 7.50477 3.14359 8.25383C2.72165 9.00289 2.49999 9.8481 2.5 10.7078V16.9998C2.5 18.3259 3.02678 19.5977 3.96447 20.5354C4.90215 21.473 6.17392 21.9998 7.5 21.9998H17.5C18.8261 21.9998 20.0978 21.473 21.0355 20.5354C21.9732 19.5977 22.5 18.3259 22.5 16.9998V10.7068C22.4998 9.8473 22.278 9.00212 21.8561 8.25329C21.4342 7.50446 20.8263 6.87704 20.0913 6.4316L15.0913 3.4016C14.3099 2.92809 13.4137 2.67773 12.5 2.67773ZM10.9453 5.11204C11.4141 4.82794 11.9518 4.67773 12.5 4.67773C13.0482 4.67773 13.5859 4.82794 14.0547 5.11204L19.0547 8.14204C19.4958 8.40931 19.8605 8.78577 20.1137 9.23507C20.3668 9.6843 20.4998 10.1912 20.5 10.7068V16.9998C20.5 17.7955 20.1839 18.5585 19.6213 19.1211C19.0587 19.6838 18.2956 19.9998 17.5 19.9998H16.5V16.9998C16.5 15.939 16.0786 14.9215 15.3284 14.1714C14.5783 13.4212 13.5609 12.9998 12.5 12.9998C11.4391 12.9998 10.4217 13.4212 9.67157 14.1714C8.92143 14.9215 8.5 15.939 8.5 16.9998V19.9998H7.5C6.70435 19.9998 5.94129 19.6838 5.37868 19.1211C4.81607 18.5585 4.5 17.7955 4.5 16.9998V10.7078C4.49999 10.192 4.63299 9.68483 4.88615 9.23539C5.13931 8.78595 5.50409 8.40938 5.94525 8.14205L10.9453 5.11204ZM13.9142 15.5856C14.2893 15.9607 14.5 16.4694 14.5 16.9998V19.9998H10.5V16.9998C10.5 16.4694 10.7107 15.9607 11.0858 15.5856C11.4609 15.2105 11.9696 14.9998 12.5 14.9998C13.0304 14.9998 13.5391 15.2105 13.9142 15.5856Z\" fill=\"currentColor\"/>\u003C/g>",{"left":4,"top":4,"width":176,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":179},"\u003Cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5 21C13.6819 21 14.8522 20.7672 15.9442 20.3149C17.0361 19.8626 18.0282 19.1997 18.864 18.364C19.6997 17.5282 20.3626 16.5361 20.8149 15.4442C21.2672 14.3522 21.5 13.1819 21.5 12C21.5 10.8181 21.2672 9.64778 20.8149 8.55585C20.3626 7.46392 19.6997 6.47177 18.864 5.63604C18.0282 4.80031 17.0361 4.13738 15.9442 3.68508C14.8522 3.23279 13.6819 3 12.5 3C10.1131 3 7.82387 3.94821 6.13604 5.63604C4.44821 7.32387 3.5 9.61305 3.5 12C3.5 14.3869 4.44821 16.6761 6.13604 18.364C7.82387 20.0518 10.1131 21 12.5 21ZM12.268 15.64L17.268 9.64L15.732 8.36L11.432 13.519L9.207 11.293L7.793 12.707L10.793 15.707L11.567 16.481L12.268 15.64Z\" fill=\"currentColor\"/>",1780511052625]