What is the best videoconferencing tool for sales teams?

Videoconferencing is a real revolution in sales. Today, it has become an essential tool for communicating easily with partners and colleagues without even having to travel. In this article, we'll explore the different videoconferencing tools available to your sales teams.

What exactly is videoconferencing?

Videoconferencing is a form of remote video communication in which several people interact via a computer, telephone or other device. Specifically, it enables you to see the other person while being in different places. Today, videoconferencing is used to hold meetings, work sessions and much more from a distance. It's particularly well-suited to sales teams, as the various videoconferencing platforms also offer different functionalities such as file sharing, making communication quick and easy.

Choosing videoconferencing: an asset for your teams

Videoconferencing is a real boon for sales, as it enables effective communication and the creation of personal links with potential customers, even at a distance. With complementary tools such as Leexi, sales teams can even access a digital library with all their calls, with automatic summaries and quantified data. This gives you a complete overview of your prospects, as well as making it easy to analyze team performance. You also have access to call content. So there are no more oversights or misunderstandings: you can view the video at any time, retrieving key details for more qualitative, personalized exchanges.

Try Leexi for free

What's more, videoconferencing always gives you the chance to see the customer, their facial expressions and gestures, which are crucial information for the salesperson: 70% of communication is non-verbal! Videoconferencing drastically reduces travel, saving you money, reducing your carbon footprint and saving time.

Videoconferencing is suitable for all stages of the sales process

Making contact

You can see the prospect's reaction in real time, so you can easily adapt your pitch and show them the product in real time. This is a crucial stage for the salesperson, as it's when he or she introduces himself or herself and sets out the stakes of the sale. It's during this same stage that the salesperson seeks out the customer's needs. Based on the answers, he must determine which product functions are best suited to him. A good sense of observation is essential during this stage, and this is precisely why videoconferencing, coupled with an AI Note Taker like Leexi, is a real productivity booster: often, during follow-up, we have to go back over what was said, remember details, but these escape us. Viewing calls a second time, with a summary of the key data and analyzing the call's performance, enables us to be better prepared for further exchanges. The prospect will then have a greater sense of being remembered, conveying a sense of respect and trust.

Sales pitch

Product presentation is an important stage in the sales process. The main advantage of videoconferencing during this stage is to see the prospect's reactions in real time, such as body language and tone of voice. These cues enable him or her to better prepare for the objections phase.

Objections, negotiation and closing the deal

Videoconferencing offers a form of proximity with the prospect that makes it easier for you to establish a bond and better understand who he or she is. As a result, it's easier to deal with and overcome objections in a convincing way. When it's time to close the sale, you often need to call on other decision-makers. On average, between 3 and 7 decision-makers are involved in a conventional sales process. Videoconferencing makes it easy for other decision-makers to join the call, regardless of their geographical location.

Post-sales

Once a sale is closed, even if there is no follow-up, it's useful to have used an IA Note Taker during your calls, because you can easily analyze your performance. You can see the strengths and weaknesses of the call to improve your sales process.

5 videoconferencing tools for sales teams

MS Teams

Microsoft teams is certainly one of the most widely used tools, offering a wide range of functions.

1. Fluid communication and collaboration

MS Teams offers a unified communications platform that facilitates real-time collaboration between sales team members, wherever they may be.

2. Virtual meetings and videoconferencing

Teams makes it easy to hold virtual meetings and videoconferences, which is particularly useful for sales teams working remotely or in partnership with customers located in other geographical areas.

3. Content and document sharing

Sales team members can quickly share documents, presentations and other resources in real time on the Teams platform, facilitating collaboration and access to relevant information.

4. Integration with other tools

MS Teams integrates with other tools commonly used by sales teams, such as Microsoft Outlook, SharePoint, and CRM, enabling better management of sales, lead follow-up and productivity.

5. Task organization and tracking

Teams offers task management features that enable sales team members to effectively track and plan their activities, assign responsibilities and stay organized.

6. Conversation archiving

Conversation history in Teams makes it easy to find and track past discussions, including exchanges with customers, which can be useful for sales management and subsequent follow-up.

Zoom

1. Easy, instant communication

Zoom offers a real-time communication platform that enables sales teams to connect easily, wherever they are. High-quality audio and video calls enhance the clarity of communications.

2. Efficient virtual meetings

Zoom enables virtual meetings with advanced features such as screen sharing, real-time annotations and the ability to record meetings for future reference. This facilitates collaboration and presentations to customers.

3. Flexibility and mobility

With Zoom, sales teams can work remotely, facilitating appointments with customers without the need for physical travel. This saves time and reduces travel costs.

4. Team collaboration

Zoom offers chat, file-sharing and virtual whiteboard features that promote collaboration between sales team members. They can share ideas, documents and work together more effectively.

5. Cross-platform support

Zoom is accessible on a variety of devices, such as desktops, smartphones and tablets. This makes it easy for sales team members to connect and participate in meetings, no matter what device they're using.

6. Integration with other tools

Zoom can be integrated with other productivity tools, such as electronic calendars and CRM software, to facilitate meeting planning and lead follow-up.

Google Meet

1. Ease of use

Google Meet is a simple, user-friendly solution. It's easy to schedule, join and participate in virtual meetings, facilitating collaboration and communication within the sales team.

2. Integration with Google tools

Google Meet integrates natively with other Google productivity tools such as Gmail, Google Calendar and Google Drive. This enables smooth, consistent management of meetings, invitations and document sharing.

3. Secure, reliable meetings

Google Meet offers robust security features such as data encryption and access control, ensuring the confidentiality and protection of meetings and sensitive information shared during discussions with customers.

4. Performance and audio/video quality

Meet offers reliable performance and high audio/video quality, important for smooth, professional discussions with customers. It also enables presentations, documents and screens to be shared seamlessly.

5. Accessible on different platforms

Google Meet is compatible with desktops, smartphones and tablets, enabling sales team members to connect and participate in meetings, whatever device they're using.

6. Real-time collaboration

GoogleMeet enables sales team members to collaborate in real time with features such as chat, screen sharing and virtual whiteboarding. This encourages creativity, teamwork and the sharing of ideas during meetings.

Apizee

1. Videoconferencing and voice calls

Apizee lets you hold virtual meetings and voice calls with multiple participants, and share screens and files. Apizee lets you record calls for future reference or for sharing with other users.

2. Live chat

Apizee offers an instant messaging function for communicating in real time with platform users.

3. Screen sharing

Apizee lets you share your computer screen with other participants in virtual meetings.

4. Co-browsing

Apizee offers the possibility of simultaneously browsing a web page with other users, facilitating collaboration and online support.

6. Integration with existing applications

Apizee's API makes it easy to integrate with existing applications, enriching functionality and enhancing the user experience.

7. Security and confidentiality

Apizee ensures the security of communications by using encryption protocols and complying with personal data protection standards: ISO 27 001 certification, HDS and compliance with ANSSI SECNUMCLOUD and RGPD among others.

Webex

1. High-quality virtual meetings

Webex offers virtual meetings with high audio and video quality, enabling sales teams to communicate clearly with customers and present information professionally.

2. Interactive content sharing

Webex enables the sharing of interactive content, such as presentations, documents and virtual whiteboards. This facilitates real-time collaboration and enables relevant information to be shared with customers.

3. Collaboration features

Webex offers advanced collaboration features such as screen sharing, real-time annotations and polling. This enables sales teams to engage customers interactively and gather feedback in real time.

4. Security and confidentiality

Webex complies with high security standards, guaranteeing the confidentiality of meetings and shared information. Sales teams can therefore have confidential discussions with customers in complete security.

5. Meeting recording capability

Webex enables meetings to be recorded, which is useful for sales team members who wish to review discussions, share recordings with customers or for subsequent training sessions.

6. Integration with other tools

Webex integrates easily with other productivity tools such as Microsoft Outlook, Google Calendar and CRM systems. This makes it easy to schedule meetings, track leads and manage sales-related tasks.

FAQ

Why use an IA Note Taker for videoconferences?

• automatic note-taking
• fast, easy access to information
• accuracy and reliability
• better focus on the meeting
• easier sharing and collaboration
• time savings and improved productivity

Try Leexi

Conclusion

Videoconferencing is an essential tool for sales teams. It enables effective communication with potential customers, even at a distance, by offering the possibility of seeing the other person and perceiving his or her facial expressions and gestures. Videoconferencing is suitable for all stages of the sales process, from making contact to closing the deal, via sales pitch, objections and negotiation. It also reduces the need to travel, generating savings and helping to preserve the environment. Finally, using an IA Note Taker during videoconferences enables automatic note-taking, rapid access to information, guaranteed accuracy and reliability, concentration on the meeting, easier sharing and collaboration, and improved productivity by saving time. With the many videoconferencing tools available, such as MS Teams, Zoom, Gmeet, Skype and Webex, sales teams have all the functionality they need to carry out their sales activities efficiently and profitably.