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\u003C/g>\u003C/g>",{"left":4,"top":4,"width":15,"height":15,"rotate":4,"vFlip":6,"hFlip":6,"body":20},"\u003Cg fill=\"none\">\u003Cg>\n    \u003Cpath\n      fill=\"#F0F0F0\"\n      d=\"M256 512C397.385 512 512 397.385 512 256C512 114.615 397.385 0 256 0C114.615 0 0 114.615 0 256C0 397.385 114.615 512 256 512Z\"\n    />\n\n    \u003Cpath\n      fill=\"#D80027\"\n      d=\"M512 256C512 145.929 442.528 52.0941 345.043 15.9231V496.078C442.528 459.906 512 366.071 512 256Z\"\n    />\n\n    \u003Cpath\n      fill=\"#6DA544\"\n      d=\"M0 256C0 366.071 69.472 459.906 166.957 496.077V15.9231C69.472 52.0941 0 145.929 0 256Z\"\n    />\n  \u003C/g>\u003C/g>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":22},"\u003Cg fill=\"none\">\u003Cpath d=\"M3 6h18\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"/>\n  \u003Cpath d=\"M3 12h18\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"/>\n  \u003Cpath d=\"M3 18h18\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"/>\u003C/g>",{"id":24,"documentId":25,"metaTitle":26,"metaDescription":27,"slug":28,"heroTitle":29,"heroUnderTitle":30,"heroUnderTitle2":31,"heroUnderTitle3":32,"heroCTA":33,"heroVideoUrl":34,"blog":35,"createdAt":36,"updatedAt":36,"publishedAt":37,"locale":38,"sectionSecurity":34,"heroCtAlink":34,"localizations":39,"heroImage":49,"recommendedArticles":136,"contentType":137},6789,"r7wst7ei09uda2kabfh448i6","Was ist ein KPI?","Erfahren Sie, was KPIs sind und wie Sie sie zur Steigerung der Unternehmensleistung nutzen.","/de/sales-enablement/tipps-fuer-verkaeufer/kpis-anwenden/","Wie nutzt man KPIs basierend auf der Geschäftstätigkeit?","Das Konzept der KPIs verstehen","KPIs richtig anwenden","Praktische Beispiele","Leistung stets im Blick behalten",null,"KPI steht für Key Performance Indicator. Dabei handelt es sich um Business-Intelligence-Tools, die zur Messung der Leistung eines Unternehmens, einer Abteilung oder eines Projekts eingesetzt werden. Sie helfen, Verbesserungsmöglichkeiten zu erkennen, Fortschritte zu verfolgen und strategische Entscheidungen zur Erreichung der Unternehmensziele zu treffen.\n\n## Definition\nEin KPI ist eine quantifizierbare Kennzahl, die die Ergebnisse einer bestimmten Aktivität in Bezug auf Leistung und Fortschritt gegenüber den Zielen eines Unternehmens widerspiegelt. Dabei handelt es sich um interne Messgrößen (nicht extern offengelegt), die das Management zur Bewertung der Unternehmensleistung nutzt. Zur Messung und Verfolgung von KPIs verwenden Unternehmen häufig Business-Analytics-Tools und __Reporting-Software__.\n\n## Nutzung je nach Geschäftstätigkeit\nKPIs können je nach Geschäftstätigkeit und Abteilung eines Unternehmens stark variieren.\n\nHier einige Beispiele, wie verschiedene KPI-Typen in Abteilungen eingesetzt werden:\n\n### Marketing\n__- Conversion Rate:__ Misst den Prozentsatz der Website-Besucher, die eine definierte Aktion ausführen (Kauf, Anmeldung, Download etc.)\n\n__- Click-Through Rate (CTR):__ Dieser KPI misst die Anzahl der Klicks auf eine Anzeige (SEA) oder Webseite (SEO) im Verhältnis zu denjenigen, die die Anzeige oder Seite gesehen haben (auch \"Impressionen\" genannt). Er ist ein wichtiger Indikator zur Bewertung der Effektivität von Werbekampagnen und zur Bestimmung der erfolgreichsten Webseiten.\n\n### Sales\n__- Sales Closing Rate:__ Misst den Prozentsatz qualifizierter Leads, die zu Kunden werden. Diese Rate hilft Managern, leistungsbeeinflussende Faktoren zu erkennen und Verbesserungen umzusetzen.\n\n__- Sales Volume:__ Misst die Gesamtverkaufsmenge über einen festgelegten Zeitraum.\n\n__- Revenue per Employee:__ Dieser KPI misst die Verkaufsleistung jedes Mitarbeiters. Ideal für Manager, um Top-Performer zu identifizieren, und für Mitarbeiter, um ihre eigenen Ergebnisse zu verfolgen.\n\n[Demo anfragen](https://www.leexi.ai/demo#cta)\n\n### Customer Service\n__- Average Response Time:__ Misst die durchschnittliche Zeit, die der Kundenservice benötigt, um eine Anfrage zu bearbeiten.\n\n__- First Call Resolution Rate:__ Misst den Prozentsatz an Kundenanfragen, die beim ersten Anruf gelöst werden.\n\n__- Customer Satisfaction Rate:__ Misst die Zufriedenheit der Kunden mit dem Service des Teams. Unternehmen können Umfragen oder Nachbefragungen durchführen, um weitere Einblicke in die Kundenerfahrung zu erhalten.\n\n### Human Resources\n__- Employee Turnover Rate:__ Misst, wie häufig Mitarbeiter das Unternehmen verlassen. Ein wichtiger Indikator zur Bewertung der Mitarbeiterzufriedenheit und der Arbeitsplatzqualität.\n\n__- Absenteeism Rate:__ Misst den Anteil der versäumten Arbeitsstunden im Vergleich zu den geplanten Stunden.\n\n### Finance\n__- Return on Investment (ROI):__ Misst die Kapitalrendite über einen bestimmten Zeitraum und ist der wichtigste Indikator.\n\n__- Revenue Growth Rate:__ Misst, wie schnell der Umsatz des Unternehmens im Zeitverlauf wächst. Ziel ist es, das Wachstum zu beschleunigen, damit der Umsatz schnellstmöglich zurückfließt.\n\n__- Gross Margin Rate:__ Misst den Prozentsatz jedes verdienten Dollars, der nach Abzug der direkten Kosten als Gewinn verbleibt.\n\nDiese Beispiele zeigen, dass KPIs zur Messung der Leistung verschiedener Geschäftsbereiche genutzt werden können. Es ist wichtig, die relevantesten KPIs für Ihr Unternehmen auszuwählen und __regelmäßig zu überwachen__, um Verbesserungsmöglichkeiten zu erkennen.\n\n## KPIs hervorheben\nWie gesehen, haben KPIs vielfältige Einsatzmöglichkeiten. Schauen wir uns nun die Kontexte an, in denen Sie diese Indikatoren implementieren können.\n\n__- In Ihren Sales-Dashboards:__ Für ein effektives Dashboard müssen relevante KPIs enthalten sein. Das Conversational-Intelligence-Tool __Leexi__ nutzt Anruf- und Videokonferenztranskriptionen, um die Arbeit für Sie zu erledigen, indem es KPIs zusammenfasst, die Ihr Geschäft voranbringen. Es kann auch relevante Informationen an Ihr CRM senden.\n\n![Ein digitales Dashboard von Leexi mit Scorecards, Radardiagrammen, Aktivitätsgrafiken und Coaching-Metriken.](https://reliable-canvas-66698e1f5b.media.strapiapp.com/Page_vente_3_EN_da7c3df603.png)\n\n__- In Ihren Reports:__ Die Einbindung von KPIs in Berichte ist essenziell, damit diese für Manager nützlich sind.\n\n__- In Ihren SaaS-Tools:__ Viele professionelle Softwaretools sind leistungsfähiger, wenn KPIs in deren Nutzung integriert werden.\n\n## Fazit\nDurch den Einsatz relevanter KPIs entsprechend der Geschäftstätigkeit und Abteilung können Unternehmen die Leistung verfolgen, Verbesserungsbereiche identifizieren und fundierte strategische Entscheidungen treffen, um ihre Ziele zu erreichen. KPIs sind somit ein wertvolles Werkzeug für das Geschäftsmanagement und helfen Fachkräften, ihre Ziele effektiver zu erreichen.\n","2026-06-03T16:32:57.690Z","2026-06-03T16:32:57.757Z","de",[40,43,46],{"locale":41,"slug":42,"documentId":25},"fr","/fr/sales-enablement/conseils-pour-vendeurs/utiliser-kpis/",{"locale":44,"slug":45,"documentId":25},"nl","/nl/sales-enablement/tips-voor-verkopers/gebruik-van-kpis/",{"locale":47,"slug":48,"documentId":25},"en","/en/sales-enablement/sales-tips/use-kpis/",{"id":50,"documentId":51,"name":52,"alternativeText":53,"caption":34,"width":54,"height":55,"formats":56,"hash":90,"ext":58,"mime":61,"size":91,"url":92,"previewUrl":34,"createdAt":93,"updatedAt":93,"publishedAt":93,"focalPoint":34,"related":94},1881,"trpv0j4h68oo9vz550kp6w05","keys.jpeg","keys",1127,750,{"large":57,"small":67,"medium":75,"thumbnail":82},{"ext":58,"url":59,"hash":60,"mime":61,"name":62,"path":34,"size":63,"width":64,"height":65,"sizeInBytes":66},".jpeg","https://reliable-canvas-66698e1f5b.media.strapiapp.com/large_keys_33f83c8bfa.jpeg","large_keys_33f83c8bfa","image/jpeg","large_keys.jpeg",97.42,1000,665,97418,{"ext":58,"url":68,"hash":69,"mime":61,"name":70,"path":34,"size":71,"width":72,"height":73,"sizeInBytes":74},"https://reliable-canvas-66698e1f5b.media.strapiapp.com/small_keys_33f83c8bfa.jpeg","small_keys_33f83c8bfa","small_keys.jpeg",28.25,500,333,28252,{"ext":58,"url":76,"hash":77,"mime":61,"name":78,"path":34,"size":79,"width":55,"height":80,"sizeInBytes":81},"https://reliable-canvas-66698e1f5b.media.strapiapp.com/medium_keys_33f83c8bfa.jpeg","medium_keys_33f83c8bfa","medium_keys.jpeg",58.75,499,58754,{"ext":58,"url":83,"hash":84,"mime":61,"name":85,"path":34,"size":86,"width":87,"height":88,"sizeInBytes":89},"https://reliable-canvas-66698e1f5b.media.strapiapp.com/thumbnail_keys_33f83c8bfa.jpeg","thumbnail_keys_33f83c8bfa","thumbnail_keys.jpeg",7.67,234,156,7674,"keys_33f83c8bfa",107.6,"https://reliable-canvas-66698e1f5b.media.strapiapp.com/keys_33f83c8bfa.jpeg","2025-11-04T14:54:28.673Z",[95,109,110,123],{"id":96,"documentId":25,"metaTitle":97,"metaDescription":98,"slug":42,"heroTitle":99,"heroUnderTitle":100,"heroUnderTitle2":101,"heroUnderTitle3":102,"heroCTA":103,"heroVideoUrl":34,"blog":104,"createdAt":105,"updatedAt":106,"publishedAt":107,"locale":41,"__type":108},3006,"Qu’est-ce qu'un KPI ?","Découvrez ce que sont les KPIs et apprenez à les utiliser pour augmenter les performances de votre entreprise. ","Comment utiliser les KPIs selon votre activité ?","Comprendre le concept de KPI","Utiliser correctement les KPIs","Exemples concrets","Restez performant","KPI signifie en fait Indicateurs de Performance Clé (Key Performance Indicator en anglais). Ce sont des outils de Business Intelligence utilisés pour mesurer la performance d'une entreprise, d'un département ou d'un projet. Ils aident à identifier les opportunités d'amélioration, à suivre les progrès et à prendre des décisions stratégiques pour atteindre les objectifs de l'entreprise.\n\n## Définition\nUn KPI est une mesure quantifiable qui reflète les résultats d'une activité particulière en termes de performance et de progression vers les objectifs d'une entreprise. Ce sont simplement des mesures internes (qui ne seront pas divulguées pour un usage externe), qui peuvent être utilisées par la direction pour évaluer la performance de l'entreprise. Pour mesurer et suivre les indicateurs de performance clés, les entreprises utilisent souvent des outils d'analyse commerciale et des __logiciels de reporting__.\n\n## Utilisation en fonction de l'activité professionnelle\nLes KPIs peuvent varier considérablement en fonction de l'activité professionnelle de l'entreprise. Ils peuvent également varier en fonction du département de l'entreprise.\n\nVoici quelques exemples d'utilisation de plusieurs types de KPI en fonction du département :\n\n### Marketing\n__- Taux de conversion :__ mesure la proportion de visiteurs d'un site qui effectuent une action définie (achat, inscription, téléchargement, etc.)\n\n__- Taux de clic (CTR) :__ Ce KPI mesure le nombre de clics sur une annonce (SEA) ou une page Web (SEO) en fonction du nombre de personnes qui ont vu cette annonce ou cette page (aussi appelé \"impressions\"). C'est un indicateur clé pour évaluer l'efficacité des campagnes publicitaires et pour déterminer les pages du site web qui ont le plus de succès.\n\n### Ventes\n__- Taux de conclusion des ventes :__ mesure la proportion de prospects qualifiés qui se transforment en clients. En connaissant ce taux, les managers peuvent identifier les éléments qui ont un impact sur la performance et travailler à les améliorer.\n\n__- Volume de ventes :__ mesure le montant total des ventes réalisées sur une période déterminée.\n\n__- Chiffre d'affaires par employé :__ Ce KPI mesure la performance de chaque employé en termes de ventes. C'est un indicateur  idéal pour les managers qui souhaitent identifier les employés les plus performants et aussi pour les employés qui souhaitent mesurer leur propre performance.\n\n[Demander une démo](https://www.leexi.ai/demo#cta)\n\n### Service clientèle\n__- Temps de réponse moyen :__ mesure le temps moyen du service client pour traiter une demande.\n\n__- Taux de résolution au premier appel :__ mesure la proportion de demandes de service clientèle résolues lors du premier appel.\n\n__- Taux de satisfaction des clients :__ mesure le niveau de satisfaction des clients envers le service client offert par l'équipe dédiée. Les entreprises peuvent par exemple mener des enquêtes ou des questionnaires post-interaction pour recueillir plus d'informations sur l'expérience client.\n\n### Ressources humaines\n__- Taux de rotation du personnel :__ mesure la fréquence à laquelle les employés quittent l'entreprise. C'est un indicateur clé pour évaluer la satisfaction des employés et donc la qualité du milieu de travail.\n\n__- Taux d'absentéisme :__ mesure la proportion d'heures de travail manquées par rapport aux heures prévues.\n\n### Finance\n__- Taux de retour sur investissement (ROI) :__ mesure le retour sur investissement pour une période donnée, c’est l’indicateur le plus important.\n\n__- Taux de croissance du chiffre d'affaires :__ mesure la vitesse à laquelle les ventes de l'entreprise augmentent au fil du temps. Le but de toute entreprise est d'augmenter la vitesse de leur activité afin que l'argent soit récupéré au plus vite par le biais des recettes.\n\n__- Taux de marge brute :__ mesure le pourcentage de chaque dollar qui reste comme bénéfice après déduction des coûts directs.\n\nCes exemples montrent que les KPI peuvent être utilisés pour mesurer les performances de différents aspects d'une entreprise. Il est important de sélectionner les KPI les plus pertinents pour votre entreprise en particulier et de les __surveiller régulièrement__ pour identifier les opportunités d'amélioration.\n\n## Mettre en valeur les KPI\nNous l’avons vu, les KPI ont de nombreuses utilisations. Parlons désormais du contexte dans lequel vous pourrez mettre en œuvre ces indicateurs.\n\n__- Dans vos tableaux de bord commerciaux :__ pour qu’un tableau de bord soit efficace, il faut évidemment y ajouter des KPI pertinents. Par exemple, l’outil d’intelligence conversationnelle __Leexi__ utilise la transcription des appels et de visio-conférences pour faire le travail à votre place en synthétisant les KPI qui feront évoluer votre entreprise. Aussi, il peut envoyer les informations pertinentes sur votre CRM.\n\n![Ordi analytics FR (1)](https://reliable-canvas-66698e1f5b.media.strapiapp.com/Ordi_analytics_FR_1_1afd6812d1.png)\n\n__- Dans votre reporting :__ agrémenter vos rapports de KPI est primordial pour que ces derniers soient utiles aux managers.\n\n__- Dans vos outils SaaS :__ de nombreux outils informatiques professionnels sont plus puissants si vous implémentez les KPI à leur utilisation.\n\n## Conclusion\nEn utilisant des KPIs pertinents en fonction de leur activité professionnelle et de leur département, les entreprises peuvent suivre leur performance, identifier les points d'amélioration et prendre des décisions stratégiques éclairées pour atteindre leurs objectifs. Les KPIs sont donc un outil précieux pour la gestion de l'entreprise et pour aider les professionnels à atteindre leurs objectifs de manière plus efficace.\n","2025-11-05T15:31:47.512Z","2026-02-11T10:54:46.858Z","2026-02-11T10:54:46.962Z","api::child-page.child-page",{"id":24,"documentId":25,"metaTitle":26,"metaDescription":27,"slug":28,"heroTitle":29,"heroUnderTitle":30,"heroUnderTitle2":31,"heroUnderTitle3":32,"heroCTA":33,"heroVideoUrl":34,"blog":35,"createdAt":36,"updatedAt":36,"publishedAt":37,"locale":38,"__type":108},{"id":111,"documentId":25,"metaTitle":112,"metaDescription":113,"slug":45,"heroTitle":114,"heroUnderTitle":115,"heroUnderTitle2":116,"heroUnderTitle3":117,"heroCTA":118,"heroVideoUrl":34,"blog":119,"createdAt":120,"updatedAt":121,"publishedAt":122,"locale":44,"__type":108},7114,"Wat is een KPI?","Ontdek wat KPI's zijn en leer ze te gebruiken om de prestaties van uw bedrijf te verbeteren.","Hoe KPI's gebruiken op basis van uw bedrijfsactiviteit?","Het begrip KPI's begrijpen","KPI's correct gebruiken","Praktische voorbeelden","Blijf prestaties volgen","KPI staat voor Key Performance Indicator. Dit zijn Business Intelligence-instrumenten die de prestaties van een bedrijf, afdeling of project meten. Ze helpen verbeterpunten te identificeren, voortgang te volgen en strategische beslissingen te nemen om bedrijfsdoelen te bereiken.\n\n## Definitie\nEen KPI is een meetbare indicator die de resultaten van een specifieke activiteit weergeeft in termen van prestaties en voortgang richting de doelstellingen van een bedrijf. Dit zijn interne meetpunten (niet extern gedeeld) die het management kan gebruiken om de prestaties te evalueren. Om KPI's te meten en te volgen, gebruiken bedrijven vaak business analytics tools en __rapportagesoftware__.\n\n## Gebruik volgens bedrijfsactiviteit\nKPI's kunnen sterk variëren afhankelijk van de bedrijfsactiviteit en afdeling.\n\nHier enkele voorbeelden van hoe verschillende KPI-types per afdeling worden gebruikt:\n\n### Marketing\n__- Conversieratio:__ Meet het percentage websitebezoekers dat een gedefinieerde actie uitvoert (aankoop, aanmelding, download, etc.)\n\n__- Click-Through Rate (CTR):__ Deze KPI meet het aantal klikken op een advertentie (SEA) of webpagina (SEO) ten opzichte van het aantal mensen dat de advertentie of pagina zag (ook wel \"impressies\" genoemd). Het is een belangrijke indicator om de effectiviteit van reclamecampagnes te beoordelen en te bepalen welke pagina's het beste presteren.\n\n### Sales\n__- Afsluitingspercentage:__ Meet het percentage gekwalificeerde leads dat klant wordt. Dit helpt managers factoren te identificeren die prestaties beïnvloeden en verbeteringen door te voeren.\n\n__- Verkoopvolume:__ Meet het totale aantal verkopen in een bepaalde periode.\n\n__- Omzet per medewerker:__ Deze KPI meet de verkoopprestaties per medewerker. Ideaal voor managers om toppresteerders te herkennen en voor medewerkers om hun eigen resultaten te volgen.\n\n[Vraag een demo aan](https://www.leexi.ai/demo#cta)\n\n### Klantenservice\n__- Gemiddelde reactietijd:__ Meet de gemiddelde tijd die de klantenservice nodig heeft om een verzoek af te handelen.\n\n__- First Call Resolution Rate:__ Meet het percentage klantenserviceverzoeken dat tijdens het eerste contact wordt opgelost.\n\n__- Klanttevredenheidsscore:__ Meet hoe tevreden klanten zijn over de geboden service. Bedrijven kunnen enquêtes of vragenlijsten na interacties gebruiken om meer inzicht te krijgen in de klantbeleving.\n\n### Human Resources\n__- Medewerkerverloop:__ Meet hoe vaak medewerkers het bedrijf verlaten. Dit is een belangrijke indicator voor medewerkerstevredenheid en werkomgeving.\n\n__- Verzuimpercentage:__ Meet het aandeel gemiste werkuren ten opzichte van geplande uren.\n\n### Finance\n__- Return on Investment (ROI):__ Meet het rendement op investeringen over een bepaalde periode en is de belangrijkste indicator.\n\n__- Omzetgroei:__ Meet hoe snel de omzet van het bedrijf toeneemt. Het doel is om groei te versnellen zodat omzet snel wordt terugverdiend.\n\n__- Brutowinstmarge:__ Meet het percentage van elke euro dat als winst overblijft na aftrek van directe kosten.\n\nDeze voorbeelden tonen aan dat KPI's kunnen worden gebruikt om prestaties van verschillende bedrijfsaspecten te meten. Het is belangrijk om de meest relevante KPI's voor uw bedrijf te kiezen en __regelmatig te monitoren__ om verbeteringen te signaleren.\n\n## KPI's benadrukken\nZoals we zagen, hebben KPI's veel toepassingen. Laten we nu de contexten bespreken waarin u deze indicatoren kunt toepassen.\n\n__- In uw salesdashboards:__ Voor een effectief dashboard moeten relevante KPI's worden opgenomen. Zo gebruikt het conversational intelligence platform __Leexi__ transcripties van calls en videovergaderingen om de KPI's samen te vatten die uw bedrijf vooruit helpen. Het kan ook relevante info naar uw CRM sturen.\n\n![Een digitaal dashboard voor Leexi met scorecards, radardiagrammen, activiteitsgrafieken en coachingsstatistieken.](https://reliable-canvas-66698e1f5b.media.strapiapp.com/Page_vente_3_EN_da7c3df603.png)\n\n__- In uw rapportages:__ Het opnemen van KPI's in rapporten is essentieel om ze nuttig te maken voor managers.\n\n__- In uw SaaS-tools:__ Veel professionele softwaretools worden krachtiger als u KPI's implementeert in het gebruik.\n\n## Conclusie\nDoor relevante KPI's te gebruiken op basis van bedrijfsactiviteit en afdeling kunnen bedrijven prestaties volgen, verbeterpunten identificeren en strategische beslissingen nemen om doelen te bereiken. KPI's zijn dus een waardevol hulpmiddel voor bedrijfsbeheer en om professionals effectiever hun doelen te laten behalen.\n","2026-06-03T14:38:43.686Z","2026-06-03T17:36:47.977Z","2026-06-03T17:36:48.056Z",{"id":124,"documentId":25,"metaTitle":125,"metaDescription":126,"slug":48,"heroTitle":127,"heroUnderTitle":128,"heroUnderTitle2":129,"heroUnderTitle3":130,"heroCTA":131,"heroVideoUrl":34,"blog":132,"createdAt":133,"updatedAt":134,"publishedAt":135,"locale":47,"__type":108},2784,"What is a KPI?","Discover what KPIs are and learn how to use them to boost your company's performance.","How to Use KPIs Based on Your Business Activity?","Understanding the Concept of KPIs","Properly Using KPIs","Practical Examples","Stay on Top of Performance","KPI stands for Key Performance Indicator. These are Business Intelligence tools used to measure the performance of a company, department, or project. They help identify improvement opportunities, track progress, and make strategic decisions to achieve business goals.\n\n## Definition\nA KPI is a quantifiable metric that reflects the results of a specific activity in terms of performance and progress toward a company's objectives. These are internal measures (not disclosed externally) that management can use to evaluate company performance. To measure and track key performance indicators, businesses often use business analytics tools and __reporting software__.\n\n## Use According to Business Activity\nKPIs can vary greatly depending on a company's business activity and department.\n\nHere are some examples of how different types of KPIs are used by department:\n\n### Marketing\n__- Conversion Rate:__ Measures the percentage of website visitors who take a defined action (purchase, sign-up, download, etc.)\n\n__- Click-Through Rate (CTR):__ This KPI measures the number of clicks on an ad (SEA) or a web page (SEO) based on the number of people who saw the ad or page (also called \"impressions\"). It's a key indicator for assessing the effectiveness of advertising campaigns and determining which web pages are most successful.\n\n### Sales\n__- Sales Closing Rate:__ Measures the percentage of qualified leads that become customers. Knowing this rate helps managers identify factors impacting performance and work on improvements.\n\n__- Sales Volume:__ Measures the total amount of sales made over a set period.\n\n__- Revenue per Employee:__ This KPI measures each employee's sales performance. It's ideal for managers wanting to identify top performers and for employees to track their own results.\n\n[Request a demo](https://www.leexi.ai/demo#cta)\n\n### Customer Service\n__- Average Response Time:__ Measures the average time customer service takes to handle a request.\n\n__- First Call Resolution Rate:__ Measures the percentage of customer service requests resolved during the first call.\n\n__- Customer Satisfaction Rate:__ Measures how satisfied customers are with the service provided by the dedicated team. Companies can conduct surveys or post-interaction questionnaires to gather more insights on the customer experience.\n\n### Human Resources\n__- Employee Turnover Rate:__ Measures how often employees leave the company. It's a key indicator for evaluating employee satisfaction and workplace quality.\n\n__- Absenteeism Rate:__ Measures the proportion of missed work hours compared to scheduled hours.\n\n### Finance\n__- Return on Investment (ROI):__ Measures the return on investment over a given period and is the most important indicator.\n\n__- Revenue Growth Rate:__ Measures how quickly the company's sales are increasing over time. The goal for any business is to accelerate growth so revenue is recovered as quickly as possible.\n\n__- Gross Margin Rate:__ Measures the percentage of each dollar that remains as profit after deducting direct costs.\n\nThese examples show that KPIs can be used to measure the performance of different aspects of a business. It's important to select the most relevant KPIs for your company and __monitor them regularly__ to spot improvement opportunities.\n\n## Highlighting KPIs\nAs we've seen, KPIs have many uses. Let's now discuss the contexts where you can implement these indicators.\n\n__- In your sales dashboards:__ For a dashboard to be effective, it must include relevant KPIs. For example, the conversational intelligence tool __Leexi__ uses call transcription and video conference transcription to do the work for you by summarizing the KPIs that will drive your business forward. It can also send relevant information to your CRM.\n\n![A digital dashboard for Leexi showing scorecards, radar charts, activity graphs, and coaching metrics.](https://reliable-canvas-66698e1f5b.media.strapiapp.com/Page_vente_3_EN_da7c3df603.png)\n\n__- In your reporting:__ Including KPIs in your reports is essential for them to be useful to managers.\n\n__- In your SaaS tools:__ Many professional software tools are more powerful when you implement KPIs in their usage.\n\n## Conclusion\nBy using relevant KPIs according to their business activity and department, companies can track performance, identify areas for improvement, and make informed strategic decisions to achieve their goals. KPIs are thus a valuable tool for business management and for helping professionals reach their objectives more effectively.\n","2025-11-24T15:57:58.666Z","2026-02-11T10:53:31.662Z","2026-02-11T10:53:31.779Z",[],"child-pages",{"left":4,"top":4,"width":139,"height":10,"rotate":4,"vFlip":6,"hFlip":6,"body":140},330,"\u003Cg fill=\"none\">\u003Cpath d=\"M325.378 65.7492V50.0301H329.083V65.7492H325.378ZM327.241 47.7992C326.654 47.7992 326.149 47.6047 325.726 47.2158C325.303 46.8201 325.092 46.346 325.092 45.7933C325.092 45.2339 325.303 44.7597 325.726 44.3708C326.149 43.9751 326.654 43.7773 327.241 43.7773C327.835 43.7773 328.339 43.9751 328.756 44.3708C329.179 44.7597 329.39 45.2339 329.39 45.7933C329.39 46.346 329.179 46.8201 328.756 47.2158C328.339 47.6047 327.835 47.7992 327.241 47.7992Z\" fill=\"white\"/>\n\u003Cpath d=\"M313.354 66.0664C312.357 66.0664 311.46 65.889 310.662 65.5342C309.871 65.1726 309.243 64.6405 308.779 63.9378C308.322 63.235 308.093 62.3686 308.093 61.3384C308.093 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