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stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"/>\u003C/g>",{"id":24,"documentId":25,"metaTitle":26,"metaDescription":27,"slug":28,"heroTitle":29,"heroUnderTitle":30,"heroUnderTitle2":31,"heroUnderTitle3":32,"heroCTA":33,"heroVideoUrl":32,"blog":34,"createdAt":35,"updatedAt":35,"publishedAt":36,"locale":37,"sectionSecurity":32,"heroCtAlink":32,"localizations":38,"heroImage":48,"recommendedArticles":133,"contentType":134},6715,"r0t89kxmzv1jpofv7fnv5x33","Verbessern Sie Ihre Akquise, steigern","Entdecken Sie die beste Methode, um Ihre Akquise zu verbessern und Ihren Vertrieb zu revolutionieren.","/de/sales-enablement/prospecting/prospecting-training/","Akquise-Training zur effektiven Steigerung Ihres Vertriebs","Akquise-Prozess","Heiße und kalte Akquise",null,"Verbessern Sie Ihre Akquise","Die ursprüngliche Bedeutung des Wortes „Prospecting“ im Vertrieb bezieht sich auf die Suche nach Gold durch das Absuchen von Bachbetten und Felsen. Wenn Goldspuren entdeckt wurden, suchten die Goldsucher nach Nuggets und Spuren im Erdreich.\n\nGenau das tun heutige Vertriebsprofis: Sie durchsuchen große Listen potenzieller Kunden, um diejenigen zu finden, die interessiert und kaufbereit sind.\n\n## Was ist Akquise?\n\nAkquise ist der erste Schritt im Verkaufsprozess und besteht darin, potenzielle Kunden, sogenannte Prospects, zu identifizieren. Ziel ist es, eine Datenbank potenzieller Kunden aufzubauen und diese zu kontaktieren, um sie vom Interessenten zum aktiven Kunden zu machen.\n\n### Wie gehen wir im Vertrieb vor?\n\nWir prüfen, ob die Person an unseren Produkten oder Dienstleistungen interessiert ist, sofern sie nicht schon Kunde ist. Zunächst sind sie nur __potenzielle Kunden__. Diese fallen in zwei Kategorien:\n\n- __Prospects__ (Leads): Unternehmen oder Personen, die laut Ihrer Analyse Bedarf an Ihrem Angebot haben könnten. Sie kennen Sie noch nicht oder kaum. Es ist unklar, ob sie kaufen würden. Sie können sie auf sich aufmerksam machen, um ihr Interesse zu prüfen.\n\n- __Heiße Prospects__ (Hot Leads): Prospects, die Kontakt hatten und ihr Interesse bestätigt haben. Zum Beispiel, wenn Ihre Küchengeräte durchschnittlich 10 Jahre alt sind, könnte das für einen Küchenplaner ein interessanter Prospect sein – vorausgesetzt, er hat diese Daten.\n\nEin Kunde ist ein Prospect, der bereits Geld ausgegeben hat.\n\n[Akquise-Prozess](https://www.leexi.ai/demo#cta)\n\n### Verschiedene Akquise-Taktiken:\n\nUm mit potenziellen Kunden in Kontakt zu treten, gibt es verschiedene bewährte Methoden:\n\n- Telefonanrufe: Ziel ist es, ein Gespräch mit dem Anrufer zu führen.\n- Automatisierte Sprachnachrichten: Diese sollen den Empfänger zu einer Aktion bewegen, z. B. Websitebesuch oder Rückruf.\n- E-Mail: Informationsaustausch mit Aufforderung zu einer Reaktion, die den Empfänger als Prospect identifiziert.\n- Direktmailings: Flyer, Postkarten oder Kataloge, die zum Kauf anregen können.\n\nDas Hauptziel dieser Maßnahmen ist, Empfänger als Prospects zu qualifizieren – also Personen, die möglicherweise Bedarf an Ihren Produkten oder Dienstleistungen haben. Wenn jemand keinen Bedarf hat, können Sie Ihre Datenbank optimieren und Ihre Marketingmittel gezielt einsetzen.\n\n![Prospection 2 ](https://reliable-canvas-66698e1f5b.media.strapiapp.com/pexels_christina_morillo_1181252_5a31370ac2.jpg)\n\n## Kalte und heiße Prospects\n\nUm die passenden Prospects für Ihre Produkte oder Dienstleistungen zu finden, ist ein Schritt-für-Schritt-Plan hilfreich, bei dem ein Prospect von „kalt“ zu „heiß“ wird.\n\nKalte Prospects entsprechen Ihrem Kundenprofil, kennen Ihr Unternehmen aber noch nicht. Werbung, PR, Kaltakquise und Networking sind gute Wege, diese zu erreichen.\n\nHeiße Prospects hatten bereits Kontakt zu Ihrem Unternehmen als kalte Prospects. Die beste Ansprache erfolgt über Direktmailings, personalisierte Werbung und Telefontermine.\n\nDas Ziel ist, einen „heißen“ Prospect zum Kunden zu machen, indem Sie Ihr Produkt als Lösung für dessen Problem positionieren. Das Prinzip ist ähnlich wie bei den Goldsuchern während des Goldrausches, die Steine nach Goldspuren durchsuchten.\n\nLesen Sie auch unseren Artikel zum CRM, um den nächsten Schritt im Vertrieb zu gehen.\n","2026-06-03T16:27:52.238Z","2026-06-03T16:27:52.293Z","de",[39,42,45],{"locale":40,"slug":41,"documentId":25},"en","/en/sales-enablement/prospecting/prospecting-training/",{"locale":43,"slug":44,"documentId":25},"fr","/fr/sales-enablement/prospection/formation-prospection/",{"locale":46,"slug":47,"documentId":25},"nl","/nl/sales-enablement/prospectie/prospectietraining/",{"id":49,"documentId":50,"name":51,"alternativeText":52,"caption":32,"width":53,"height":54,"formats":55,"hash":89,"ext":57,"mime":60,"size":90,"url":91,"previewUrl":32,"createdAt":92,"updatedAt":92,"publishedAt":93,"focalPoint":32,"related":94},2125,"v51itfftluz6w2f61jiyu8sa","pexels-fauxels-3182765.jpg","Prospection 1 ",1920,1280,{"large":56,"small":66,"medium":74,"thumbnail":81},{"ext":57,"url":58,"hash":59,"mime":60,"name":61,"path":32,"size":62,"width":63,"height":64,"sizeInBytes":65},".jpg","https://reliable-canvas-66698e1f5b.media.strapiapp.com/large_pexels_fauxels_3182765_09ac51ca7c.jpg","large_pexels_fauxels_3182765_09ac51ca7c","image/jpeg","large_pexels-fauxels-3182765.jpg",85.99,1000,667,85993,{"ext":57,"url":67,"hash":68,"mime":60,"name":69,"path":32,"size":70,"width":71,"height":72,"sizeInBytes":73},"https://reliable-canvas-66698e1f5b.media.strapiapp.com/small_pexels_fauxels_3182765_09ac51ca7c.jpg","small_pexels_fauxels_3182765_09ac51ca7c","small_pexels-fauxels-3182765.jpg",30.55,500,333,30545,{"ext":57,"url":75,"hash":76,"mime":60,"name":77,"path":32,"size":78,"width":79,"height":71,"sizeInBytes":80},"https://reliable-canvas-66698e1f5b.media.strapiapp.com/medium_pexels_fauxels_3182765_09ac51ca7c.jpg","medium_pexels_fauxels_3182765_09ac51ca7c","medium_pexels-fauxels-3182765.jpg",55.98,750,55979,{"ext":57,"url":82,"hash":83,"mime":60,"name":84,"path":32,"size":85,"width":86,"height":87,"sizeInBytes":88},"https://reliable-canvas-66698e1f5b.media.strapiapp.com/thumbnail_pexels_fauxels_3182765_09ac51ca7c.jpg","thumbnail_pexels_fauxels_3182765_09ac51ca7c","thumbnail_pexels-fauxels-3182765.jpg",9.85,234,156,9854,"pexels_fauxels_3182765_09ac51ca7c",250.67,"https://reliable-canvas-66698e1f5b.media.strapiapp.com/pexels_fauxels_3182765_09ac51ca7c.jpg","2025-11-04T15:04:18.757Z","2025-11-04T15:04:18.758Z",[95,108,120,121],{"id":96,"documentId":25,"metaTitle":97,"metaDescription":98,"slug":47,"heroTitle":99,"heroUnderTitle":100,"heroUnderTitle2":101,"heroUnderTitle3":32,"heroCTA":102,"heroVideoUrl":32,"blog":103,"createdAt":104,"updatedAt":105,"publishedAt":106,"locale":46,"__type":107},7078,"Verbeter prospectie, groei verkoop","Ontdek de beste manier om je prospectievaardigheden te verbeteren en je verkoop te revolutioneren met deze nieuwe online methode.","Prospectietraining helpt je verkoop effectief te verbeteren","Prospectieproces","Warme en koude prospectie","Verbeter je prospectie","De oorspronkelijke betekenis van het woord \"prospecting\" in sales enablement verwijst naar het zoeken naar goud door kreekbeddingen en rotsformaties visueel te scannen. Wanneer sporen van goud werden gevonden, gingen prospectors de aarde zeven om de kostbare stukjes te vinden.\n\nDat is wat commerciële prospectors vandaag de dag doen: ze doorzoeken grote lijsten met potentiële klanten om degenen te vinden die geïnteresseerd en klaar zijn om te kopen.\n\n## Wat is prospectie?\n\nProspectie is de eerste stap in het verkoopproces en bestaat uit het identificeren van potentiële klanten, genaamd prospects. Het doel is een database van potentiële klanten op te bouwen en hen te benaderen om ze om te zetten van potentiële naar actieve klanten.\n\n### Hoe gaan we te werk in sales?\n\nWe vragen ons af of deze persoon geïnteresseerd is in onze diensten of producten, tenzij ze al zaken met ons hebben gedaan. Voor nu zijn ze alleen __Potentiële Klanten__. Hier zijn de twee categorieën waarin ze passen:\n\n- __Prospects__ (lead): Dit zijn bedrijven of personen die volgens jouw analyse mogelijk behoefte hebben aan een van je aanbiedingen. Ze zijn zich nog niet bewust van jouw bestaan, althans voorlopig. Je twijfelt nog of ze zullen kopen. Je kunt ze wakker schudden om te bepalen of ze potentiële kopers zijn.\n\n- __Warme prospects__ (hot lead): Warme leads zijn prospects die contact hebben gehad en hun interesse hebben bevestigd. Stel je voor, je keukenapparatuur is gemiddeld 10 jaar oud, dit kan een interessante prospect zijn voor een keukenontwerper. Mits hij toegang heeft tot deze data.\n\nEen klant is een prospect die geld bij je heeft uitgegeven.\n\n[Prospectieproces](https://www.leexi.ai/demo#cta)\n\n### Verschillende prospectietactieken:\n\nOm contact te maken met sales leads, kopers die mogelijk potentiële klanten zijn, zijn er diverse populaire prospectietools en tactieken, waaronder:\n\n- Telefonische gesprekken: bedoeld om een gesprek aan te gaan met degene die opneemt.\n- Geautomatiseerde voicemailberichten: bedoeld om de luisteraar te overtuigen actie te ondernemen, zoals een website bezoeken of bellen.\n- E-mail: bedoeld om informatie te delen en de ontvanger aan te zetten tot een actie die hen als prospect identificeert.\n- Direct mail: bijvoorbeeld flyers, ansichtkaarten of catalogi, bedoeld om informatie te delen die kan leiden tot een aankoopoverweging.\n\nHet primaire doel van deze marketinginspanningen is om een ontvanger te kwalificeren als prospect, iemand die mogelijk behoefte heeft aan de producten of diensten van jouw bedrijf. Weten dat iemand geen behoefte verwacht te hebben - en dus geen prospect is - helpt je je prospectdatabase te verfijnen zodat je marketingbudget gericht is op mensen die waarschijnlijk klant worden.\n\n![Prospectie 2](https://reliable-canvas-66698e1f5b.media.strapiapp.com/pexels_christina_morillo_1181252_5a31370ac2.jpg)\n\n## Koude en warme prospects\n\nOm de juiste prospects voor je producten of diensten te vinden, is het goed een stappenplan te hebben waarbij een prospect van \"koud\" naar \"warm\" gaat.\n\nKoude prospects zijn mensen of bedrijven die passen bij je klantprofiel, maar je bedrijf nog niet kennen. Reclame, public relations, koude acquisitie en netwerken zijn de beste manieren om deze te bereiken.\n\nWarme prospects zijn mensen of bedrijven die eerder als koude prospects contact met je bedrijf hebben gehad. De beste aanpak is via een direct mailcampagne, maar ook via (gepersonaliseerde) advertenties en telefonische afspraken.\n\nHet uiteindelijke doel is een \"warme\" prospect om te zetten in een klant. Hiervoor moet je je product positioneren als oplossing voor hun probleem. Het is makkelijker de betekenis van prospectie in sales te begrijpen als we teruggaan naar de goudzoekers tijdens de goldrush. Hun taak was stenen zeven op zoek naar goudsporen. Het principe van B2B-verkoop is precies hetzelfde.\n\nJe kunt ook ons artikel over CRM lezen om de volgende stap in sales enablement te zetten.\n","2026-06-03T14:34:24.867Z","2026-06-03T17:34:24.254Z","2026-06-03T17:34:24.351Z","api::child-page.child-page",{"id":109,"documentId":25,"metaTitle":110,"metaDescription":111,"slug":41,"heroTitle":112,"heroUnderTitle":113,"heroUnderTitle2":114,"heroUnderTitle3":32,"heroCTA":115,"heroVideoUrl":32,"blog":116,"createdAt":117,"updatedAt":118,"publishedAt":119,"locale":40,"__type":107},5469,"Improve prospecting, grow sales","Discover the best way to improve your prospecting skills, the new online sales method that will revolutionize your sales. ","Prospecting training allows you to improve your sales effectively ","Prospecting process","Hot and cold prospecting","Improve your prospecting","The original use of the word \"prospecting\" in the phrase the sales enablement refers to the efforts of individuals to find gold by visually scanning creek beds and rock formations. When traces of gold were spotted, prospectors would spend time sifting through the earth to find the precious nuggets and traces left by washing the earth.\n\nThat's what today's commercial prospectors do: they sift through large lists of potential customers to try to discover those who are interested and ready to buy.\n\n## What is prospecting?\n\nProspecting is the first step in the sales process, which consists of identifying potential customers, called prospects. The objective of prospecting is to develop a database of potential customers and then contact them with the goal of converting them from a potential customer to an active customer.\n\n### How do we proceed in sales?\n\nWe ask ourselves if this person is interested in our services or products, unless they have done business with us before. For now, they are only __Potential Customers__, here are the two categories they will fit into:\n\n- __Prospects__ (lead): These are companies or people who, according to your diagnosis could be in need of buying one of your offers. They are unaware of your existence, at least for the moment. You are still hesitating whether they would buy or not. You can wake them up to your existence to determine if they are potential buyers. \n\n- __Phot prospects__ (hot lead): Hot leads are prospects who, having made contact, have validated their interest. Imagine, your kitchen appliances are on average 10 years old, this could be an interesting prospect for a kitchen designer. Provided that he has access to this data. \n\nA customer is a prospect who has spent money with you.\n\n[Prospecting Process](https://www.leexi.ai/demo#cta)\n\n### Different prospecting tactics: \n\nTo connect with sales leads, buyers who may or may not be potential customers for your business, there are a number of popular prospecting tools and tactics you can use, including:\n\n- Phone calls: designed to engage in a discussion with the person who answers the phone.\n- Automated voice messages: designed to try to persuade the listener to take action to get more information, such as visiting a website or calling.\n- Email: designed to share information and prompt the recipient to take an action that identifies them as a prospect.\n- Direct mail: mailed in the form of flyers, postcards, or catalogs, for example, designed to share information that may prompt you to consider a purchase.\n\nThe primary objective of these marketing efforts is to qualify a recipient as a prospect, which is someone who may or may not have a need for your company's products or services. Knowing that someone does not anticipate needing your offerings - and therefore is not a prospect - helps you refine your prospect database so that you can focus your marketing dollars on the people most likely to become customers.\n\n![Prospection 2 ](https://reliable-canvas-66698e1f5b.media.strapiapp.com/pexels_christina_morillo_1181252_5a31370ac2.jpg)\n\n## Cold and hot prospects\n\nTo find the right prospects for your products or services, it's good to have a step-by-step plan in which a prospect goes from \"cold\" to \"hot.\"\n\nCold prospects are people or companies that fit your customer profile, but are not yet familiar with your company. Advertising, public relations, cold calling and networking are the best ways to reach these people.\n\nHot prospects are people or companies who have come into contact with your company as cold prospects at an earlier stage. The best way to approach them is through a direct mail campaign, but also through (personalized) advertisements and telephone appointments.\n\nThe ultimate goal is to convert a \"hot\" prospect into a customer. To do this you must position your product as a solution to their problem. It is easier to understand the meaning of prospecting in sales if we go back in history and remember the prospectors during the gold rush. Their job was to sift through rocks looking for signs of gold. The principle of B2B sales is exactly the same. \n\nYou can also read our article on CRM to take the next step in sales enablement. \n","2025-11-05T15:32:02.072Z","2026-05-21T09:02:24.981Z","2026-05-21T09:02:25.710Z",{"id":24,"documentId":25,"metaTitle":26,"metaDescription":27,"slug":28,"heroTitle":29,"heroUnderTitle":30,"heroUnderTitle2":31,"heroUnderTitle3":32,"heroCTA":33,"heroVideoUrl":32,"blog":34,"createdAt":35,"updatedAt":35,"publishedAt":36,"locale":37,"__type":107},{"id":122,"documentId":25,"metaTitle":123,"metaDescription":124,"slug":44,"heroTitle":125,"heroUnderTitle":126,"heroUnderTitle2":127,"heroUnderTitle3":32,"heroCTA":128,"heroVideoUrl":32,"blog":129,"createdAt":130,"updatedAt":131,"publishedAt":132,"locale":43,"__type":107},5470,"Améliorez la prospection, vendez plus","Découvrez la meilleure façon d'améliorer vos compétences en prospection, la nouvelle méthode de vente en ligne qui va révolutionner vos ventes. ","La formation à la prospection permet d’améliorer vos ventes efficacement ","Processus de prospection","Prospection à chaud et à froid","Améliorer votre prospection","L'utilisation originale du mot \"prospection\"  dans l'expression le sales enablement fait référence aux efforts des individus pour trouver de l'or en scrutant visuellement les lits de ruisseaux et les formations rocheuses. Lorsque des traces d'or étaient repérées, les prospecteurs passaient du temps à tamiser la terre pour trouver les précieuses pépites et traces laissées par le lavage de la terre.\n\nC'est ce que font les prospecteurs commerciaux d'aujourd'hui : ils passent au crible de grandes listes de clients potentiels pour essayer de découvrir ceux qui sont intéressés et prêts à acheter.\n\n## Qu'est-ce que la prospection ?\n\nLa prospection est la première étape du processus de vente, qui consiste à identifier des clients potentiels, appelés prospects. L'objectif de la prospection est de développer une base de données de clients potentiels, puis de communiquer avec eux dans le but de les convertir de client potentiel à client actif.\n\n### Comment faut-il procéder en vente:\n\nNous nous demandons si cette personne est intéressée par nos services ou produits, sauf si elle a déjà fait affaire avec nous. Pour l’instant, ce ne sont que des __clients potentiels__, voici les deux catégories où ils vont entrer:\n\n- __Prospects__ (lead) : Ce sont des entreprises ou des personnes qui, selon votre diagnostique pourraient être dans la nécessité d’acheter une de vos offres. Ils sont dans la méconnaissance de votre existence en tout cas pour l’instant. Vous hésitez toujours sur le fait qu’ils achèteraient où non. Vous pouvez les éveiller à votre existence pour déterminer si ce sont des acheteurs en devenir. \n\n- __Prospects chauds__ (lead chaud) : Les prospects chauds sont des prospects qui, ayant pris contact, ont validé leur intérêt. Imaginez, l’électroménager de votre cuisine a en moyenne 10 ans, cela pourrait être un prospect intéressant pour un cuisiniste. A condition qu’il ait accès à cette donnée. \n\nUn client est un prospect qui a dépensé de l'argent chez vous.\n\n[Processus de prospection](https://www.leexi.ai/demo#cta)\n\n### Les différentes tactiques de prospection: \n\nPour entrer en contact avec des prospects de vente, des acheteurs qui peuvent ou non être des clients potentiels pour votre entreprise, il existe un certain nombre d'outils de prospection et de tactiques populaires que vous pouvez utiliser, notamment :\n\n- Les appels téléphoniques : conçus pour engager une discussion avec la personne qui répond au téléphone.\n- Messages vocaux automatisés : conçus pour essayer de persuader l'auditeur de prendre des mesures pour obtenir plus d'informations, par exemple en visitant un site Web ou en téléphonant.\n- Courriel : conçu pour partager des informations et inciter le destinataire à prendre une mesure qui l'identifie comme un prospect.\n- Courrier direct : envoyé par la poste sous forme de prospectus, de cartes postales ou de catalogues, par exemple, conçu pour partager des informations susceptibles de vous inciter à envisager un achat.\n\nL'objectif principal de ces efforts de marketing est de qualifier un destinataire de prospect, c'est-à-dire une personne qui peut avoir besoin des produits ou services de votre entreprise, ou non. Le fait de savoir qu'une personne ne prévoit pas d'avoir besoin de vos offres - et qu'elle n'est donc pas un prospect - vous aide à affiner votre base de données de prospects afin de pouvoir concentrer vos dépenses de marketing sur les personnes les plus susceptibles de devenir des clients.\n\n![Prospection 2 ](https://reliable-canvas-66698e1f5b.media.strapiapp.com/pexels_christina_morillo_1181252_5a31370ac2.jpg)\n\n## Perspectives froides et chaudes\n\nPour trouver les bons prospects pour vos produits ou services, il est bon d'avoir un plan étape par étape dans lequel un prospect passe de \"froid\" à \"chaud\".\n\nLes prospects froids sont des personnes ou des entreprises qui correspondent à votre profil de client, mais qui ne connaissent pas encore votre entreprise. La publicité, les relations publiques, le démarchage téléphonique et le réseautage sont les meilleurs moyens d'atteindre ces personnes.\n\nLes prospects chauds sont des personnes ou des entreprises qui sont entrées en contact avec votre entreprise en tant que prospects froids à un stade antérieur. Le meilleur moyen de les approcher est de recourir à une campagne de publipostage, mais aussi à des annonces (personnalisées) et à des rendez-vous téléphoniques.\n\nL'objectif ultime est de convertir un prospect \"chaud” en client. Pour se faire il faut positionner votre produit comme une solution à leur problème. Il est plus facile de comprendre le sens de prospection commerciale dans les ventes si nous remontons dans l'histoire et si nous nous rappelons les prospecteurs pendant la ruée vers l'or. Leur travail consistait à passer au crible les rochers à la recherche de signes d'or. Le principe de  la vente B2B  est exactement le même. \n\nVous pouvez également consulter notre article sur les CRM afin de passer à l'étape suivante du sales enablement. \n","2025-11-05T15:32:01.599Z","2026-05-21T09:04:02.771Z","2026-05-21T09:04:03.614Z",[],"child-pages",{"left":4,"top":4,"width":136,"height":10,"rotate":4,"vFlip":6,"hFlip":6,"body":137},330,"\u003Cg fill=\"none\">\u003Cpath d=\"M325.378 65.7492V50.0301H329.083V65.7492H325.378ZM327.241 47.7992C326.654 47.7992 326.149 47.6047 325.726 47.2158C325.303 46.8201 325.092 46.346 325.092 45.7933C325.092 45.2339 325.303 44.7597 325.726 44.3708C326.149 43.9751 326.654 43.7773 327.241 43.7773C327.835 43.7773 328.339 43.9751 328.756 44.3708C329.179 44.7597 329.39 45.2339 329.39 45.7933C329.39 46.346 329.179 46.8201 328.756 47.2158C328.339 47.6047 327.835 47.7992 327.241 47.7992Z\" fill=\"white\"/>\n\u003Cpath d=\"M313.354 66.0664C312.357 66.0664 311.46 65.889 310.662 65.5342C309.871 65.1726 309.243 64.6405 308.779 63.9378C308.322 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